ObsidianThorne

Strategies that unlock cashflow. Systems that scale without limits.
Elite systems. Relentless control.

[ObsidianThorne @ObsidianThorne]

Build the function before you debate who should own it.

[ObsidianThorne @ObsidianThorne]

Hire people to execute a BD system, not invent one from scratch.

[ObsidianThorne @ObsidianThorne]

Don't outsource chaos. Systemize it first.

[ObsidianThorne @ObsidianThorne]

The question isn't who should do Business Development. The question is whether your company has a Business Development function at all.

[ObsidianThorne @ObsidianThorne]

Before buying more leads, work the relationships you already paid to create.

[ObsidianThorne @ObsidianThorne]

The easiest relationship to restart is the one you already built.

[ObsidianThorne @ObsidianThorne]

Your CRM isn't a graveyard. It's an unfinished pipeline.

[ObsidianThorne @ObsidianThorne]

Your company may be ready for bigger work before your pipeline is.

[ObsidianThorne @ObsidianThorne]

Sales closes the opportunity. Business Development builds the conditions that create it.

[ObsidianThorne @ObsidianThorne]

Sales works the opportunity. Business Development creates the opportunity.

[ObsidianThorne @ObsidianThorne]

The goal isn't the biggest deal. It's the most predictable growth.

[ObsidianThorne @ObsidianThorne]

Big projects create headlines. Consistent projects create companies.

[ObsidianThorne @ObsidianThorne]

Don't build your company around one whale. Build a pipeline that survives losing one.

[ObsidianThorne @ObsidianThorne]

Predictability beats excitement.

[ObsidianThorne @ObsidianThorne]

One $20M project can change your year. A predictable pipeline can change your company.

[ObsidianThorne @ObsidianThorne]

Don't optimize for bid volume. Optimize for qualified pipeline.

[ObsidianThorne @ObsidianThorne]

More bids don't automatically mean more revenue. Better opportunities do.

[ObsidianThorne @ObsidianThorne]

If your CRM says ‘follow up later,’ your revenue probably will too.

[ObsidianThorne @ObsidianThorne]

Follow-up is where conversations become pipeline.

[ObsidianThorne @ObsidianThorne]

The fortune isn't in the first meeting. It's in what happens after it.