Odipo Dev

In God we trust, all the rest bring Data | Wanna collaborate or know more? Drop us a line at [email protected]

[Odipo Dev @OdipoDev]

We’ve just released a research into Kenya’s Creator Economy. Here's what the data says about who's actually making money, which platforms are paying off, and where the big opportunity still lies

[Odipo Dev @OdipoDev]

@citizentvkenya We have responded to the questions and mischaracterizations regarding our report here>>

https://t.co/dtVee3Rmrv

[Odipo Dev @OdipoDev]

Since releasing this report, we’ve received a number of questions and noticed some mischaracterizations of our findings. To provide clarity, we’re sharing additional detail on the methodology and approach used in the analysis.

[Odipo Dev @OdipoDev]

@kahome_steve @mytradesignals @RealGuy2021

[Odipo Dev @OdipoDev]

@roomthinker See full thread of methodology here > https://t.co/0pBlSg7odU

[Odipo Dev @OdipoDev]

Since releasing this report, we’ve received a number of questions and noticed some mischaracterizations of our findings. To provide clarity, we’re sharing additional detail on the methodology and approach used in the analysis.

[Odipo Dev @OdipoDev]

We've just published research into Kenya's Creator Economy. Here's what the data says about who's actually making money, which platforms are paying off, and where the big opportunity still lies.

[Odipo Dev @OdipoDev]

6. What role did the government play in these earnings?

[Odipo Dev @OdipoDev]

We’ve just released a research into Kenya’s Creator Economy. Here's what the data says about who's actually making money, which platforms are paying off, and where the big opportunity still lies

[Odipo Dev @OdipoDev]

Since releasing this report, we’ve received a number of questions and noticed some mischaracterizations of our findings. To provide clarity, we’re sharing additional detail on the methodology and approach used in the analysis.

[Odipo Dev @OdipoDev]

5. Did creators receive all of this money directly?

[Odipo Dev @OdipoDev]

4. What earnings are included/not included in this report?

[Odipo Dev @OdipoDev]

3. Are these exact earnings?

[Odipo Dev @OdipoDev]

2. How did we estimate creator earnings?

[Odipo Dev @OdipoDev]

1. How did we collect the data?

[Odipo Dev @OdipoDev]

6. What role did the government play in these earnings?

[Odipo Dev @OdipoDev]

The discovery gap is the biggest untapped opportunity in Kenya's creator market. There are TikTok creators sitting on billions of views with barely any brand deals. For brands: the undercapitalised creator is where the ROI is hiding. For creators: views are a starting point, not a finish line. Full report here >>

https://t.co/0c7XaceuOy

[Odipo Dev @OdipoDev]

5. Did creators receive all of this money directly?

[Odipo Dev @OdipoDev]

4. What earnings are included/not included in this report?

[Odipo Dev @OdipoDev]

3. Are these exact earnings?

[Odipo Dev @OdipoDev]

2. How did we estimate creator earnings?

[Odipo Dev @OdipoDev]

1. How did we collect the data?