𝕮𝖎𝖕𝖍𝖊𝖗𝖗 𝕿𝖍𝖊 𝕲𝖗𝖊𝖆𝖙

a god

[𝕮𝖎𝖕𝖍𝖊𝖗𝖗 𝕿𝖍𝖊 𝕲𝖗𝖊𝖆𝖙 @Officialcipherr]

DAY 1 OF 1000

Goal is to get better everyday, show up everyday no matter what, do something that makes me grow, excel and become a better person.

Code, read, learn and while at that have fun cos life is too short.

🧵 of greatness.

[𝕮𝖎𝖕𝖍𝖊𝖗𝖗 𝕿𝖍𝖊 𝕲𝖗𝖊𝖆𝖙 @Officialcipherr]

DAY 361 OF 1000

Worked on another product, kind of the implementation of a research work I am about to publish, going to see my supervisor tomorrow.

[𝕮𝖎𝖕𝖍𝖊𝖗𝖗 𝕿𝖍𝖊 𝕲𝖗𝖊𝖆𝖙 @Officialcipherr]

DAY 1 OF 1000

Goal is to get better everyday, show up everyday no matter what, do something that makes me grow, excel and become a better person.

Code, read, learn and while at that have fun cos life is too short.

🧵 of greatness.

[𝕮𝖎𝖕𝖍𝖊𝖗𝖗 𝕿𝖍𝖊 𝕲𝖗𝖊𝖆𝖙 @Officialcipherr]

DAY 360 OF 1000

Took a break from building, to quickly complete some sections in my Google Cybersecurity Course.

Currently learning about the Linux operating system.

[the artgod (Opeoluwa) @the_artgod]

Okay based on this I’ll take a leap

My name is Opeoluwa Opeifa

I’m a creative director and brand designer. I work with startups and companies between 3 to 7 years old making 20 to 100 million naira in annual revenue.

Today I want to talk about brand storytelling and world building.

Brand storytelling is how a brand communicates what it believes, not just what it sells. For Chef Khudu, a Lagos soul food and BBQ brand, the story was already there. The founder’s name, Khudu, means “heart” in Edo. That’s not a tagline. That’s a founding truth. Every visual decision in the identity refresh we built was anchored to that.

World building is what happens when the story needs somewhere to live. We created a bear mascot for Potbelly by Chef Khudu. Not just a character. A whole personality. Pot-belly silhouette. Orange pot hat. Cream sweater. Wooden spoon. 19 poses. The kind of character that makes people feel like they already know him before they’ve ever eaten the food.

That’s the difference.

Brand storytelling tells people what to feel.

World building gives them somewhere to feel it.

[𝕮𝖎𝖕𝖍𝖊𝖗𝖗 𝕿𝖍𝖊 𝕲𝖗𝖊𝖆𝖙 @Officialcipherr]

@Cristiano @Ayoniqq I don't like that I'm not seeing Ronaldo and Bruno in the same frame

[the artgod (Opeoluwa) @the_artgod]

When you commit to a founder's story instead of a category, everything changes.

I built the complete Potbelly system around one principle: Chef Khudu's name means Heart.

Every choice the mascot, the colour, the mark flows from that.

Shared it publicly before showing him. Not to jump the gun. Because conviction doesn't apologize.

Full case study in bio. #BrandIdentity #NigerianDesigner

[Titanium @akinkunmi]

Words cannot describe the rage I feel whenever I think of this country and its useless government.

[the artgod (Opeoluwa) @the_artgod]

I did a full rebrand for a client.
The client doesn't even know I did it.
🧵

[Duke of Africa @Allezamani]

Repost without saying anything.

[Benkingsley Nwashara @Benking443]

Campaign never start oo 😂😂

Kwankwasiyya people too dey overdo.

PETER OBI AND KWANKWASO ARE COMING...

TINUBU IS GONE!

[Omkar @psomkar1]

Worst opening experience

[𝕮𝖎𝖕𝖍𝖊𝖗𝖗 𝕿𝖍𝖊 𝕲𝖗𝖊𝖆𝖙 @Officialcipherr]

@Eboseremee Congratulations once again 🎉