Ola

Norwegian Ecom journey to a stable brand.

[Ola @olaPROFITS]

28.10 Store 1 - Day 28

Ads: $190
Rev: $160
PnL: -$60

Total PnL: +$330

First two weeks it was profitable everyday except one, and profits were $600 with half the revenue to date.

After that it has just been on a down trend and eating up a huge amount of the profits gathered the first two weeks.

Some of the reasons is that when it started to decline I panicked and started testing a lot of creatives that ate money with no return.

Going to try to save and reset with fewer quality creatives and not push every button in ads manager when I see one red day. Have to keep calm and not panic.

[Ola @olaPROFITS]

28.10 Store 2 - Day 5

Ads: $46
Rev: $60
PnL: -$10

Total PnL: +$200

Getting sales but no profit. Launched a new ad set with a new video and hopefully we’ll see some better results tomorrow.

The best day is still day 2 with $150 in profit.

Really annoying that it just died at the start of the week.

Don’t really know what to do other than wait and gather data.

[Ola @olaPROFITS]

Meta been smoking too much of this week.

25th of october which was 2nd day of testing a new product on $50 CBO -> $300 in sales.

Now fast forward to 26th AND 27th 2 sales bro COMBINED, 1 each day. Nothing changed. Did not even touch the CBO. What meta smokes must be good shit.