Арнольд Шварценеггер: "Знаешь, почему большинство талантливых людей так и остаются никем? Они включают фальшивую скромность. Они говорят: «Я творец, я просто делаю свою работу. Пускай мир сам меня заметит».
Это чушь. Ты можешь быть гением, создавать лучшие продукты или писать шедевры. Но если люди об этом не знают, у тебя ничего нет. Абсолютный ноль. Твой талант просто умрёт вместе с тобой.
Умение продавать, продвигать себя. Доносить свою ценность до других и убеждать — это не грязное ремесло. Это величайшее искусство, без которого ты никто.
Чем больше людей узнают о том, на что ты способен, тем ближе ты к вершине. Перестань прятаться в тени. Выходи и учись заявлять о себе на весь мир. Твой успех зависит только от этого"
A reminder from Atomic Habits by James Clear:
“It doesn't make sense to continue wanting something if you're not willing to do what it takes to get it. If you don't want to live the lifestyle, then release yourself from the desire. To crave the result but not the process is to guarantee disappointment.”
Going to leave you with this tonight:
The best thing you can do for yourself is actively increase your surface area for luck to hit you. Go outside, travel more, go to new cates, museums, events, take a new route home, go for hikes, see cities, countrysides, take your notebook, speak to people, ask questions, start businesses - go on more side quests. You can literally just do things, and the more you do, the more serendipity and synchronicity will find you.
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A farmer buys a young cock. As soon as he gets it home, it f*cks all the farmer's 150 hens. The farmer is impressed. At lunch the cock screws all 150 hens again.
The next day it's f*cking the ducks and geese too. Later he finds the cock lying on the ground half-dead with vultures circling overhead.
The farmer says, “You deserved it, you horny bastard!” The cock opens one eye, points up, and says, “Shhhhhh. They’re about to land!!”
How to make a key employee feel like an owner without giving them ownership:
Phantom equity.
You (and your partners) own 100% of the business. You create a separate document called a phantom stock program. It mirrors your equity but lives outside your operating structure.
It says: “If we ever sell this business, you get X%.”
No liability. No tax consequences. No changes to your LLC or corporate docs.
But if they leave, it goes away.
Now your A player is building the business like they own it. Because in the outcome that matters most, they do.
It's the cleanest way to recruit, retain, and align without giving up control.