Omrahul Rudranna

[Omrahul Rudranna @OmrahulR]

@TommiPedruzzi Send

[Omrahul Rudranna @OmrahulR]

@divyannshishrma Claude

[Ole Lehmann @itsolelehmann]

anthropic's growth marketer just showed how he runs all of their paid search as a one-person team.

he built a cowork plugin that manages every google ads campaign from a single chat window.

here's his workflow:

1. he writes his paid search playbook as a skill.

> how he filters search terms
> what he considers wasted spend
> how he categorizes bad terms (wrong intent, competitor brand, research-only, too generic)

claude reads this before doing anything so it makes decisions the same way he would.

once claude has the playbook, it needs somewhere to apply it.

2. he connects claude to his google ads account via mcp (a pipe that lets claude pull live campaign data from the api).

now claude can see every campaign, keyword, search term, and how it's performing.

and it already knows what to look for.

3. he runs the skill.

claude goes through every search term across his campaigns, scores each one against his playbook, and flags the ones wasting money.

the output is a spreadsheet where every row shows what was flagged, the performance data behind it, and a written explanation of why claude thinks it should be cut.

4. he reviews the reasoning, agrees or overrides, and then instead of manually uploading changes to google ads...

he tells claude to add the blocked terms directly to google ads for him

each change still requires his explicit approval. nothing gets modified without his sign-off.

and because the whole thing is a cowork plugin, it works from his phone too.

he runs it from dispatch (claude's mobile app).

pulls impression share (how often his ads actually show up vs how often they could) by day, gets budget recommendations, applies them.

things the literal google ads mobile app doesn't even support.

he basically turned his personal paid search playbook into a system that runs itself.

[liminal @Liminal1988]

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