To achieve excellence over an extended period of time, it will require consistent hard work, discipline, courage, pain, failure after failure, ups & downs, doubt, sacrifice, focus, intension, mastery...
Some of my favourite quotes from this years mission to build the best brand in the world:
- if you compete on price, youâll always lose to someone more desperate than you.
- There will be a day where you can no longer do this, today is not that day.
- The opposite of success is mediocrity, not failure.
- They can copy absolutely everything we do, but they are still not us, and never will be.
- If you avoid wanting to be challenged physically, you will be challenged physically, same applies to mentally.
- Success is a game of who has the most patience.
- A rising tide lifts all ships, a rough sea finds whoâs best.
Work so hard you become every teacherâs top student.
Work so hard you make a losing strategy a winning strategy.
Work so hard, the people who helped you claim your success, because itâs bigger than their own.
Violence is the answer.
This is my ultimate signal to noise filter (it's written on my whiteboard above my computer screen):
Whenever someone brings me a problem...
1) What does that mean?
2) How do you know that
3) Why does it matter?
Logic - Evidence - Utility.
It's okay to be obsessed with something everyone else thinks is boring. The world runs on people who care way too much about things most people don't think about at all.
You have no experience.
Youâve never started a company.
Youâve never had a full time job.
Nike is going to kill you.
Youâre a kid.
You donât have technical skills.
You shouldnât build hardware.
Apple is going to kill you.
You canât build hardware.
You canât measure heart rate non-invasively.
Athletes donât care about recovery.
Under Armour is going to kill you.
It wonât be accurate.
You donât listen.
Youâre an ineffective leader.
You canât recruit great talent.
Youâre going to have to pay every athlete.
You canât measure sleep non-invasively.
Itâs too expensive to research.
Athletes are a small market.
The product costs too much to make.
The product costs too much to sell.
Your valuation is too high.
Consumers arenât going to want it.
Hardware is too hard.
You should measure steps.
Fitbit is going to kill you.
You canât build a marketing engine.
You canât raise enough money.
You need a real CEO.
Google is going to kill you.
You canât be a subscription.
You canât build a brand.
You canât do consumer in Boston.
Your valuation is too high.
You shouldnât make accessories.
You shouldnât make apparel.
Lululemon is going to kill you.
You canât predict Covid.
Stay in your niche.
You are going to run out of money.
You canât build a health platform.
Amazon is going to kill you.
You canât measure blood pressure.
You canât get medical approvals.
The market is too small.
You donât understand AI.
The market is too competitive.
It wonât work internationally.
The supply chain is too complicated.
You canât build an AI.
You canât raise enough money.
Itâs too competitive.
Healthcare isnât going to want it.
âŚ
Just keep going âď¸
Joe Rogan: "You need to do something with your life and make it more interesting... You only have one f*cking life. You're gonna waste your life working for somebody?"
being numb just means youâve already felt emotions so intensely that nothing really excites you anymore. itâs not the absence of emotions, rather having felt them so deeply that everything seems too dull now.
If youâre intelligent your either all in on Ai and personal branding or youâre buying a farm and living off grid. No in between makes much sense anymore.