Flop? LOL Xiao Zhan music with his digital single and physical album #1 in China records, hold Guinness World Record for the best selling digital song, IFPI top 10, Grammy wrote about him and called XZ as "King of Luxury".
While Jin is known as BTS least popular member?😇
Firstly, it's XZ posted and shared with GC so the caption is his own not the brand format as others
Secondly, Michal Chelbin, the photographer, tagged XZ on her IGS herself.
Thirdly, WWD "Bible of fashion" using XZ pic on their headline with captioned "lensed by Michal Chelbin"
So I did some digging and this is Jin rats first global campaign for the brand. They didn’t even bother giving him a solo one. 💀 And now they managed to turn this one into a disaster for him. Well. Good luck to them. 😂
There are 2 kinds of people who still bring up 227:
1. the criminals
2. desperate XZ antis who cling to that number because they have nothing else to use against him.
American producer Michael McDermott, based in China, shared on Threads his excitement about working with Gucci and global brand ambassador #XiaoZhan for this shoot! ✨
And GUCCI REALLY went all out for Xiao Zhan! 🔥🔥
The Italian Renaissance-inspired background was specially created for Xiao Zhan’s shoot for Gucci’s new global campaign, #GucciPrimavera.
Gucci’s attention to detail is truly something else, they didn’t just choose a backdrop for the campaign, they created a bespoke one specifically for Xiao Zhan! 🔥
The image combines cinematic still photography with oil painting techniques, creating such a vibrant, atmospheric mood that perfectly captures Xiao Zhan’s natural elegance while complementing Gucci’s aesthetic.
The level of detail and artistry they put into this campaign… INSANE.! 🔥🔥
armys did the impossible and made xiao zhan solo fans side with yizhan shippers and even some wang yibo solo fans were defending him 😭 what an odd way for us to come together
The way Jin’s fandom suddenly forget how international SNS is banned in China. If you want to be fair, compare Xiao Zhan’s Weibo following to BTS official Weibo account following 🤭
That’s “special” to ur fandom?🤣 It’s literally normal for us🤭
As Gucci & Tod’s GBA, XZ’s worn pieces from almost every Kering brand + some outside Kering brands too.
What sets him apart? XZ’s often the 1ST male celeb to wear runway looks, sometimes even before brand ambs🤩
Spotify has teamed up with Melanie Martinez and they’re sending “the most dedicated fans” gifts with special jackets via TikTok DMs. 💚
Have you received a DM?