“Brand deals don't matter”
brand deals actually very much matter and people who are mocking him knows it too. All TXN brands literally promoting his face in every busiest crowd area in China. Passerby is getting to know him through this. No wonder TXN average Weibo likes are 10M+
How are magazine sales calculated in China?
Taking our recent Madame Figaro magazine sale as an example, it was available on two platforms: Weidian and Weibo Store.
Each platform typically offers two purchase links: one for a single issue (priced at ¥50) and another for a full set (priced at ¥200 in this case).
That makes a total of four links across both platforms.
First, shipping fees are excluded; only the unit price multiplied by the number of issues counts.
A ¥200 full set is counted as four issues.
Therefore, the total sales for Madame Figaro should be:
(Weibo Store single-issue link + Weibo Store full-set link × 4 + Weidian single-issue link + Wei full-set link × 4) × ¥50 (price per issue) = Final sales figure.
This is why the calculation in the compiled spreadsheet is generally correct.
#TianXuning
#TianLei
#田栩宁
#逆爱
Why are lemons so happy about Tian, Xuning brand deal with hearttex?
Hearttex is a long-established tissue brand in China. Tissues are classified as fast-moving consumer goods (FMCG) and enjoy high national recognition.
The term "high value" in the context of an FMCG endorsement refers not to the absolute amount of the endorsement fee, but rather to its function as a benchmark for validating a celebrity's commercial worth and as a key indicator of industry trends. Essentially, it serves as an acid test of the synergy among the brand, the celebrity, and the market.
Specifically, this high value is reflected in three key dimensions:
1. Stringent Brand Selection Criteria: Leading FMCG brands—particularly international giants with long histories and extensive customer bases—seek spokespersons with "zero weaknesses." They evaluate not only fame and popularity but also public appeal, positive image, and a stable reputation. Many also conduct acceptance research across different age groups and regions, resulting in a risk control threshold that is significantly higher than in other sectors.
2. Direct Correlation to Sales Performance: As high-frequency, low-cost consumables, FMCG purchases are easily influenced by endorsers. The effectiveness of an endorsement can be directly measured through sales figures and market share changes, putting the celebrity's ability to drive sales to a real-world test that goes beyond fan support or online buzz.
3. A 'Universal Pass' for Commercial Value: Securing an endorsement from a top FMCG brand signifies that a celebrity possesses widespread public recognition as well as the trust and persuasive power to drive consumer action. It acts as a passport to higher-tier commercial collaborations and is widely regarded as a seal of approval for the star's market value.
#TianXuning
#TianLei
#田栩宁
#XuningWithHearttex
🔥CONGRATULATIONS TIAN XUNING!🔥
His endorsement of Hearttex:
⚡️Sold over 50m in less 24hr
⚡️Sold 20m in 1 minute
⚡️Sols 30m in 10 minutes
⚡️Reached 140m star influence- TOP 1 - historical record
⚡️Over 400m+ total exposure
🔥Well done lemonades!🔥
#TianXuning#田栩宁
🏆2025 The Most Influential Asian Artist
💖Congratulations to Tian Xuning for winning third place in 2025 The Most Influential Asian Artist
✨Thanks to all the fans for your support
#TianXuning#SOA
Despite not being active and not having a TikTok account, Tian Xuning's hashtag has 413.9K posts on the platform, a clear sign of how popular and loved he is.
#TianXuning
Recently, he was featured on the cover of Madame Figaro and Metal Magazine, marking his entry into high fashion. From e-commerce modeling to couture editorials, a true career evolution 📈. From humble beginnings to the spotlight, his hard work and skill prove anything is possible
Fun fact about Tian Xuning!
Before his acting career took off, he worked as a fashion model doing shoots for Taobao clothing brands. That early experience helped him develop strong camera presence.
#TianXuning
After wrapping up his filming for One Day in July, Tian Xuning drew a heart on his hand and waved to his fans, showing how much he loves and appreciates them.
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