๐ก ๐๐๐-๐๐๐ฅ๐ฅ ๐๐ฎ๐ง๐ฌ, explained.
Using dynamic player trajectories captured by remote tracking data, the ๐พ๐๐๐ ๐ ๐๐๐๐๐ prediction model automatically detects all off-ball runs, in both an attacking and defensive context.
โก๏ธ https://t.co/L8HWj9dGwZ
Jes Buster Madsen's full #OptaForum2026 session โ ๐ฑ๐, ๐ก๐ข๐ฌ๐ญ๐จ๐ซ๐ข๐๐๐ฅ ๐ฉ๐๐ญ๐ญ๐๐ซ๐ง๐ฌ, ๐๐ง๐ ๐ญ๐ก๐ ๐ฅ๐ข๐ฆ๐ข๐ญ๐ฌ ๐จ๐ ๐๐๐ฌ๐๐ซ๐ข๐ฉ๐ญ๐ข๐ฏ๐ ๐ฆ๐จ๐๐๐ฅ๐ฌ โ is available to watch on demand.
๐บ https://t.co/fJwmQH3tCg
xG said one thing. The result said another.
@SPL's Jes Buster Madsen explains why that gap matters โ and why analysts need to go beyond descriptive models to properly understand what happens in a match.
#OptaForum2026
With that, #OptaForum2026 comes to an end.
Two days of ideas, discussion and shared perspectives from across the industry โ reflecting how sport is being analysed and delivered across the industry.
Catch up on every session from day one and two โก๏ธ https://t.co/kJOIepRwCp
@atakos22@SPL All sessions from the #OptaForum2026, including Jes Buster Madsen's, can be watched on demand here: https://t.co/fJwmQH3tCg.
You can find Jes's session on day two: xG, historical patterns, and the limits of descriptive models.
xG said one thing. The result said another.
@SPL's Jes Buster Madsen explains why that gap matters โ and why analysts need to go beyond descriptive models to properly understand what happens in a match.
#OptaForum2026
Up next in the #OptaForum2026 research competition.
Billy Mulley introduces a new metric โ ๐ป๐๐ ๐ฑ๐๐๐๐ ๐ณ๐๐๐๐๐๐๐ ๐ ๐๐๐๐ (LBDV) โ designed to identify players with the execution and bravery to break down low defensive blocks.
The research competition gets underway at #OptaForum2026.
Jaime Oriol presents how off-ball runs can be grouped into player archetypes โ and how they shape passing decisions under pressure.
Day two of #OptaForum2026 is underway, and we've shifted to a pro performance focus.
Bence Kocsis opens with how the Hungarian FA are building a connected data ecosystem โ strengthening player pathways, improving collaboration and supporting long-term development at every level.
๐ธ A look into the morning session of day two at #OptaForum2026.
Watch back every panel, fireside chat and discussion from day one here โก๏ธ https://t.co/TSbFyriN0b
The #OptaForum2026 agenda is now set.
Day Two will focus on the latest innovations in on-field team performance โ featuring insights from practitioners responsible for implementing wider data strategies within their respective operations.
Check out the full programme. โฌ๏ธ
The full #OptaForum2026 programme is now live.
View the agenda โก๏ธ https://t.co/B9N31eqcZ3
On 24-25 March, leaders across broadcast, digital, brands, leagues, federations and sports tech will take the stage to discuss how data and #AI are reshaping sport.
The first speakers for #OptaForum2026 are confirmed.
In less than three weeks, media, technology and sports leaders will gather in London to discuss how data and AI are transforming fan engagement and content in sport's biggest moments.
Take a look โก๏ธ https://t.co/NOwImJ5S2j
Recruitment, tactical analysis and performance insight are evolving fast.
Analysts and data scientists will gather at #OptaForum2026 in London to examine how #AI and advanced data are changing the way the game is understood.
First speakers confirmed โก๏ธ https://t.co/MxkU3debgc
๏ฟฝ๏ฟฝ Save the date for #OptaForum26.
The premier meeting place for leading figures in sports content and data is returning to London for an exclusive two-day event filled with ideas, inspiration and actionable insights.
Join the conversation 24-25 March โก๏ธ https://t.co/eNHgbbarcm
๐ฅ From the #OptaForum vault.
Marisa Ewers shares insight into how @AVWFCOfficial
use data to identify ways to generate higher quality chances in #BarclaysWSL play.
Register your interest for this year's edition, taking place 24-25 March in London โก๏ธ https://t.co/mKWTrWXIhE
๐จ Last call to submit proposals for the ๐๏ฟฝ๏ฟฝ๐๐ ๐๐ฉ๐ญ๐ ๐ ๐จ๐ซ๐ฎ๐ฆ.
Analysts and data scientists have until Monday, 9 February, to send in initial proposals.
๐ From the Opta Forum vault: @SimplyWinkโs causal analysis of corner kicks shows.
โก๏ธ https://t.co/NhSWHACtmE
Enzo Fernรกndez's late runs into the box are becoming a trademark of @ChelseaFC's attacking play.
Using ๐ก๐, @OptaAnalyst breaks down how the Argentine is driving more attacking impact through his movement than any other #PL player.
A data-led look โก๏ธ https://t.co/s1KbJWrxqw
๐ The deadline to send in initial proposals is just one week away.
This year's submissions will once again have the opportunity to apply #AI-enriched ๐พ๐๐๐ ๐ ๐๐๐๐๐ metrics across media storytelling and pro performance research categories.
Get more info. โฌ๏ธ
One week left to submit proposals for Opta Forum 2026. โฐ
๐ From the vault, Alex Sattari explains how teams can use ๐พ๐๐๐ ๐ ๐๐๐๐๐ to improve recruitment profiling for on-field roles by incorporating spatial player tendencies.
Find out more โก๏ธ https://t.co/0UWBKcMmnY
The ๐๐ฉ๐ญ๐ ๐ ๐จ๐ซ๐ฎ๐ฆ is returning to London.
On 24โ25 March, the industryโs brightest minds will gather at the British Museum to examine new approaches to data, AI, video and sports content shaping the future of sport.
Register your interest โก๏ธ https://t.co/eNHgbbarcm
๐๐ฉ๐ญ๐ ๐ ๐จ๐ซ๐ฎ๐ฆ ๐๐๐๐ submission deadline is set for 9 Feb. ๐
Working with #AI-enriched Opta Vision metrics, practitioners are invited to put forth initial proposals that address key challenges relating to pro performance and storytelling.
โก๏ธ https://t.co/0UWBKcMUdw
More accuracy. More insight. More context.
The latest evolution of Expected Goals on Target refines how finishing and goalkeeping performance are measured โ with tailored models for men's and women's football and deeper data on goalkeeper positioning.
โก๏ธ https://t.co/S22Hg7XRxJ