OptiMark Digital Marketing & Analytics Society

Bridging data & creativity. 📈 The premier student-led hub for Digital Marketing & Analytics at @CalPolyPomona. Join the next generation of leaders. #CPP

[Center for Customer Insights and Digital Marketing @CPP_CCIDM]

Shoutout to Derek Romo (Head of CRM @Stance & CCIDM Board) for dropping serious wisdom at April's CBA Innovation Symposium! 🚀 He gave the @CalPolyPomona community an insightful look into how AI is shifting customer journeys. Thanks for supporting our students🙌 #CRM #MarketingAI

[Center for Customer Insights and Digital Marketing @CPP_CCIDM]

⏳ Don’t miss out! Join CCIDM for this FREE workshop & learn to automate your marketing reports with Quarto + R — no more manual formatting

Tune in for this live Zoom walkthrough!

Register here ➡️ https://t.co/PMCTYp4LGe

#MarketingAnalytics #RStats #BigQuery #GA4 #DataScience

[Cal Poly Pomona @calpolypomona]

Broncos showed up and showed out for CPP night at Angel Stadium last week! ⚾ 🐎

From games, giveaways, and prizes at the CPP Village to cheering loud in the Bronco Section, our alumni brought the energy all night long. Alum John Resich even took the mound to throw out the ceremonial first pitch before the @Angels game!

See you next year Broncos!

[Center for Customer Insights and Digital Marketing @CPP_CCIDM]

What does leadership in the AI age actually look like? We found out at the CBA Innovation Symposium — panel + hands-on SEO lab. Real talk, real results.

#AIMarketing #SEO #DigitalMarketing

[Center for Customer Insights and Digital Marketing @CPP_CCIDM]

Stop talking about AI & start seeing how it’s really used💡

CCIDM Board Member Derek Romo (Head of CRM @Stance) is at the @CPPCBA Innovation Symposium for a brand leadership deep dive

📅 Apr 10 | 9:30A

💻 Register➡️https://t.co/FviPo5Hzb7
#CalPolyPomona #AI #DigitalMarketing

[Center for Customer Insights and Digital Marketing @CPP_CCIDM]

Most people use AI for copy. We use it to build & launch on @Netlify 🛠️

Join @CCIDM AI Growth Lab at the CBA Innovation Symposium to see the workflow LIVE

📅 April 10 | 10:50A-12:20P (F2F @CBACPP)

💻 Register here➡️ https://t.co/wZuw7muRRh

#CalPolyPomona #AI #GrowthMarketing

[Center for Customer Insights and Digital Marketing @CPP_CCIDM]

Tame your GA4 data. 🦁 Analyze millions of rows in R without crashing your RAM. Perfect for technical, performance marketers, & data-driven job seekers.

🎟️ Secure your spot: https://t.co/SIwvu1uUWK

🗓️ April 7 | ⏰ 11:30A–12:45P | 📍 Zoom

#DataScience #MarTech #MarketingJobs

[Center for Customer Insights and Digital Marketing @CPP_CCIDM]

Master the stack: GA4 + BigQuery + R = Scalable Marketing Analytics. 🛠️ Perfect for performance, technical marketing, & data analytics roles. 🚀
FREE Workshop: 🗓️ April 7 | ⏰ 11:30A–12:45P | 📍 Zoom

🎟️ Register: https://t.co/VcQUgDGe3O

#BigQuery #MarketingJobs #DataScience

[Cal Poly Pomona @calpolypomona]

This is no April Fools joke…#DecisionDay is only one month away!

Are you ready become a Bronco? Submit your intent to enroll by May 1: https://t.co/ijLROWPK0m

[Center for Customer Insights and Digital Marketing @CPP_CCIDM]

❌ Your workflow breaks when the data gets big
✅ Fix it—without leaving R

Learn how to analyze GA4 data in BigQuery at scale

🗓️ April 7 | ⏰ 11:30A–12:45PM | 📍 Zoom

🎟️ Register: https://t.co/f8i1zIlZXE

#MarketingAnalytics #DataAnalytics #BigQuery #RStats #CalPolyPomona

[OptiMark Digital Marketing & Analytics Society @OptiMarkDMA]

Where data meets creativity 🚀
Great connecting with future Broncos at #BroncoBound!

Join OptiMark to explore digital marketing, analytics, and real-world projects. Ready to level up? ��

#CalPolyPomona #OptiMark #BroncoBound

[Cal Poly Pomona @calpolypomona]

Our #BroncoBound Open House for admitted students is almost here! Will we see you this Saturday?

🐎 Visit your academic college
🐎 Take a shuttle tour of campus
🐎 Visit the gym, housing, bookstore, and more
🐎 Explore student clubs and organizations
🐎 Get answers about financial aid, and scholarships
🐎 Learn about campus jobs, meal plans, and student support resources
🐎 Accept your admissions offer and join the “I Said Yes!” to CPP Celebration

Happening March 21 from 9am-1pm.
Registration and more info ➡️ https://t.co/OxzAchYKiJ

[Cal Poly Pomona @calpolypomona]

The countdown to Commencement is on Broncos! 🎓

RSVP opens today, so keep an eye on your CPP email for the link to create your "tassel account" and get ready to secure your spot (and tickets for your crew).

Reminders:
👩‍🎓 Ceremonies are May 15-17 in the university quad
🗓️ Department ceremony schedule is on commencement website
🎟️ RSVP to attend + claim up to 8 free guest tickets
📺 Prep for the big day with the “What to Expect” video online

More details, updates, and resources: https://t.co/eBWedLuLpq

[Center for Customer Insights and Digital Marketing @CPP_CCIDM]

Technology & analytics roles in marketing don’t stop at dashboards — you need SQL & structured data

3/17 FREE live Zoom workshop 💻 BigQuery + Looker Studio: build automated marketing dashboards from GA4 & ad data

Register ➡: https://t.co/1YHTwLN64z

#MarketingAnalytics

[OptiMark Digital Marketing & Analytics Society @OptiMarkDMA]

Last week, we had the honor of hosting Puneet Khushalani, who shared insights on the dynamic world of TikTok advertising.

A big thank you to Puneet for sharing his knowledge and wisdom. 💡🙏

#CPP #DMA #SpeakerSeries #TikTok #Marketing

[OptiMark Digital Marketing & Analytics Society @OptiMarkDMA]

We had the honor of hosting Ram Iyer, who presented on the future of AI in marketing last Tuesday. A big thank you to him for sharing his knowledge and wisdom.

[OptiMark Digital Marketing & Analytics Society @OptiMarkDMA]

Hey Broncos, we hope you’re getting excited about Summer Break! This Tuesday, 4/25 in Building 163 Room 2004, we will have our final meeting for the semester!

Meet with our new Eboard and join us in recapping our semester.

Hope to see you there!

[OptiMark Digital Marketing & Analytics Society @OptiMarkDMA]

Hey Broncos, we hope you’ve been having a great semester! AMI is going to have an in-person social event! Join us on April 11th at U-Hour in the games room to unwind and have some fun! We hope to see you there!

[OptiMark Digital Marketing & Analytics Society @OptiMarkDMA]

Hey Broncos!
Join us for our collaboration with PSE on Tuesday, 4/3 during UHOUR in building 163 room 2020. We will be featuring a guest speaker from enterprise.

We look forward to seeing you there!

[OptiMark Digital Marketing & Analytics Society @OptiMarkDMA]

Join us this Tuesday (March 21st) at U-hour in Building 163 Room 2004 as we discuss AMI’s upcoming E-Board election. Being on the E-board of a club is a great resume booster and helps you gain valuable experience. We have many positions available! We hope to see you there!