Kim Lyons

Fractional CMO. Law, marketing, surf, arts and community. Wearer of all the hats. Lover of all the shoes. Tweets (she/her) own. 🏄‍♀️

[Kim Lyons @OrangeGlassesCo]

You don’t have to choose between learning the tools and caring about the consequences. There’s room for both.

[Kim Lyons @OrangeGlassesCo]

For many of us in marketing, using AI isn’t really a choice. It’s about staying employed.

[Kim Lyons @OrangeGlassesCo]

- Practical risk management: The NIST AI RMF Playbook (https://t.co/5bWZXtGy3A) offers guidance for organizations using AI.

[Kim Lyons @OrangeGlassesCo]

The answer is not another silo. It is one case-acquisition system with clear ownership and a measurement layer leadership can trust.
I wrote about the oil check too few firms run:
https://t.co/FMjQVcWzJ3

[Kim Lyons @OrangeGlassesCo]

Marketing can hit its cost-per-lead goal. Intake can hit its time-to-sign goal. Both dashboards can be accurate, and leadership can still be missing the seam between media source and signed client. That is where qualified inquiries disappear from view.

[Kim Lyons @OrangeGlassesCo]

A useful audit follows one inquiry across source and spend, response, qualification, follow-up, disposition, and signed status. It tests whether the same definitions and data survive every handoff.

[Kim Lyons @OrangeGlassesCo]

Marketing reports one truth. Sales reports another. Too few firms measure the full path from media source to signed client.
Leadership needs one shared view.
The oil check nobody runs:
https://t.co/cKHHtnJa9z

[Kim Lyons @OrangeGlassesCo]

Plaintiff firms market to two audiences on two different clocks: people choosing counsel in a hard week, and lawyers deciding where to refer a case. Treating either one as secondary creates a blind spot.
I wrote about the operating model here:
https://t.co/96YhsRdQd3

[Kim Lyons @OrangeGlassesCo]

The Orange Glasses is officially live.
After almost two decades inside legal marketing, I have brought the work I love into a practice of my own.
A life’s work, now in practice.

[KOB 4 @KOB4]

An immigrant from Nicaragua was found dead at a Texas immigration detention facility last week, federal officials said. https://t.co/98EZNGLZkG

[The Denver Post @denverpost]

Letters | “We can’t afford to send food to starving children, but we are going to spend $45 million on a birthday/military parade to feed Donald Trump’s ego? America has lost its mind!” -- Sharon Winningham, Denver https://t.co/mCc5Rx4S5Q

[Kim Lyons @OrangeGlassesCo]

@Reuters “The celebrations will cost the U.S. Army between $25 million and $45 million, U.S. officials have told Reuters. That includes the parade itself as well as the cost of moving equipment and housing and feeding the troops.”