Ngerasain 6 kntl, dlm satu tahun.
1. Temen kantor (xavier): foreplaynya manteb bgt, udh terkencing-kencing dluan pdhl baru pemanasan doang, selalu smp geter kakinya klo main sama dia, jilmekannya paling manteb, suka main di kantor hampir ketauan terus-
Если они решили остановить его историю… Мы стали его сердцем.
Мы будем продолжать биться за него до того дня, когда он снова откроет глаза.
И увидит, сколько людей его ждали. ❤️
#Valkols6thLI#ValkolsLoved#BringValkoBack
We have facts here.
-Revenue is at a freefall thanks to the boycott.
-CN game reputation and trust has been damaged severely.
- Valko is widely popular.
My take - the company has to release Valko to stop the drain of cash revenue or stabilize it.
#ValkoIsLoved
Woke up to this movement more disorganized than ever. You know what happens when a boycott is distracted? It fails, ergo— we will never get Valko back. I’m making a detailed list of what we should do.
-Stop using random hashtags, these are the only three hashtags you need to use, any more and our traction dies: #BRINGVALKOBACK #BRINGBACKVALKO #ValkoIsLoved
- don’t feed into everyone setting a deadline for him. From my business understanding if Infold keeps this up they’ll be essentially living paycheck to paycheck by the next coming months.
- We don’t know anything, stop feeding into “definite” info about what Infold could be doing. We don’t know what’s going on higher than us so don’t speculate
-Focusing anger at other collabs. I get we are angry, but ask yourself “is this bringing valko back?” The answer will always be no.
- believing random XHS/ Weibo accounts as facts without further confirmation and evidence.
-Not trusting CN/JPN/KOR and SEA players with how they boycott and deal with matters on their home terf. Encourage global goodwill.
-If you feel the anger is overwhelming, back up a bit and record a voice note or talk with friends. Not everything you feel has to be a tweet. If you feel like fighting keep it to yourself and vet your feelings in a healthy way.
As a business owner myself in the anime and video game industry and someone who has worked with multiple companies in said industry, moreso than revenue itself, customer retention and new customer acquisition are arguably the most important numbers that indiciate sustainability and growth of an IP or company.
It is extremely concerning to see that the amount of downloads for Love and Deepspace has gone from 50,000 or so at the time of Valko's announcement to under 20,000, even as low as 5,000 downloads a day. following his cancellation. Keep in mind these numbers are from the CN side, not even including global's numbers, which for some countries, the app isn't even in Top 100 or 200 or even ranking anymore.
Looking at the CN download data alone, that is almost a 90% decline in new downloads percentage, which is a huge warning regarding the game's player base and the game's sustainability.
In order for a live service gacha game to sustain and continue growth, they MUST find new ways to innovate and gain new players. This would have been possible with Valko as he is a new character that could attract customers who were previously not interested in the game to then compel them to download and try it out. It is especially important to note that releasing a new in-game character would be easy to garner audience adjacent players, aka, female players.
However, following the statement of no more new characters ever, it is going to be very difficult for the game to attract new customers with the remaining five characters. Why you ask? Well, if the current characters had not attracted new customers previously, what would they need to do to then attract more players?
I think that if Love and Deepspace chooses to not release Valko, the only way they can attract new customers is by doing collaborations with other IPs, such as Genshin Impact, Final Fantasy, Overwatch, Fortnite, etc.
However, the player base is extremely different and not always female oriented, hence why I mentioned the importance of audience adjacent female players above, so even doing collaborations will be a significant challenge for this game, especially with the current audience reception regarding the game's communication and reputation.
If they don't do new collaborations with other IPs, then they will have to push more for content creator marketing with large Vtubers or streamers, but that alone would not be enough to raise the game back to its previous numbers in the long run.
Another alternative will be to do more risque content, but seeing as China has strong censorship rules following their stick figure marketing campaigns for "Lingering Lust," even that will be difficult to push out more of that similar content. Also, they would want to avoid over saturating those types of risque content because it would feel stale after the same type of content is redone over and over.
Offering more in-game content, aside from a new character, could also possibly attract customers. However, they would have to really think about data optimization in this case because the game is simply far too large on phones. I personally think that having a console or PC version would be the easiest next step to get more customers to sign up.
If Papergames is comfortable with the current player base number and does not want to grow further, then continuing as is would be fine without Valko. But I doubt that is what they hope to achieve.
I hope they can figure out the current situation they're in and take the risk, re-release Valko, and see how much that will change in terms of revenue and new player acquisition. However, the decision ultimately lies with them.
#ValkoIsLoved #ValkoIsValuable