Content testing, audience tracking, forecasting, strategic consulting, and qualitative & quantitative audience research for the Indian M&E industry, since 2008.
In his fortnightly column, @shaileshkapoor examines how Made In India: A Titan Story reinforces a significant shift in Hindi streaming originals: content beyond the Action-Crime-Thriller (ACT) space is gaining stronger audience traction, powered by its inclusive appeal and suitability for CTV viewing.
To read the column, visit: https://t.co/lxe2qdKIjO
Ormax StreamView: Top 10 most-watched properties on OTT in India, for the week of Jun 8-14, 2026, based on audience research
Note: Estimated number of Indian audience (in Mn) who watched a property for at least 30 mins in the week of tracking.
Ormax StreamView: Top 10 most-watched properties on OTT in India, for the week of Jun 8-14, 2026, based on audience research
Note: Estimated number of Indian audience (in Mn) who watched a property for at least 30 mins in the week of tracking.
Indian entertainment industry is widely using content testing to make more informed & audience-centric business decisions.
We have tested 1122 films & shows as on Jun 12, 2026
#TestEverything
Indian entertainment industry is widely using content testing to make more informed & audience-centric business decisions.
We have tested 1122 films & shows as on Jun 12, 2026
#TestEverything
Ormax StreamView: Top 10 most-watched properties on OTT in India, for the week of Jun 1-7, 2026, based on audience research
Note: Estimated number of Indian audience (in Mn) who watched a property for at least 30 mins in the week of tracking.
Ormax StreamView: Top 10 most-watched properties on OTT in India, for the week of Jun 1-7, 2026, based on audience research
Note: Estimated number of Indian audience (in Mn) who watched a property for at least 30 mins in the week of tracking.
A lot is happening at Ormax Media: new reports, new industry tools, and continuous tracking of fast-evolving audience trends.
Our monthly feature, “What’s New at Ormax,” is a quick roundup of the updates that matter. Here’s the May 2026 edition.