Otherside

We help brands confidently scale with programmatic ads designed for performance. Connected TV, Display, Mobile + more.

[Otherside @OthersideAds]

@timothypeckover @ChereneAubert Too kind 😊

[Cory Dobbin @CoryOnBrand]

Two years ago, I set out to try to solve one of the biggest problems brands face: ad spend diversification.

What I've built since then has been proven time and time again to drive meaningful, incremental results.

And we're just getting started.

Welcome to the Otherside.

[Cory Dobbin @CoryOnBrand]

I can't even begin to explain how hard we are cooking at @OthersideAds this year

In the coming months I'll be talking more about it, but all I can say for now is we are seriously revolutionizing programmatic ads for performance brands

This will be the future of diversification

[Ecomm Cowboy @ecommcowboy]

.@CoryOnBrand gives me hope there is profit to be had beyond the ad channels we already know and love.

“Programmatic” need not be a bad word.

Read the manifesto; listen to him here.

[Otherside @OthersideAds]

This is why and how we are building the future of digital ads.

[Cory Dobbin @CoryOnBrand]

https://t.co/tzBHKX58zX

[Cory Dobbin @CoryOnBrand]

One of the highest-impact decisions you can make this year is diversifying your spend.

There are SO many reasons why it's good, but the TLDR is that diversifying your spend helps you reach new audiences at lower costs.

A diversified portfolio is a healthy one.

[Otherside @OthersideAds]

Diversify your ad spend with Otherside's Connected Performance Ads

Every programmatic ad channel connected under a single unified system, built for performance.

[Otherside @OthersideAds]

Diversify your ad spend with Otherside's Connected Performance Ads

Every programmatic ad channel connected under a single unified system, built for performance.

[Otherside @OthersideAds]

We are officially one year old! Can't wait for year two 🎉

[Cory Dobbin @CoryOnBrand]

My agency, Otherside, is officially 1 year old!

It's been a crazy year. Finding our voice, dialing in the service, and simply figuring out who we are and how we fit into the industry.

I've never felt more focused, and year 2 is going to be crazy. Can't wait to share it.

[Cory Dobbin @CoryOnBrand]

I've been working on the OTHERSIDE manifesto for quite some time.

In fact, I've been delaying the launch of the new website behind it.

Why? I want our mission to be as clear as possible.

This was an important exercise in achieving it.

Soon.

[Cory Dobbin @CoryOnBrand]

Hard truth: Display doesn't suck - you just don't know how to run it effectively.

Here's results from a client's recent MMM study, showing that our TOF Display campaigns drove a real ROAS of 4.16x.

How? Display is very cheap, and when optimized correctly, it can win big.

[Cory Dobbin @CoryOnBrand]

OTHERSIDE streetwear care packages are going out next month.

Who wants one?