Most marketing agency websites are templated and have little to no personality. They use black and white as primary colors, with a stark accent color, and get lost in the sea of 100s of other agencies providing the same services and built on the same template.
When clients can’t tell at a glance what style your agency specializes in or whether you can pull off the kind of work they need, without even digging deeper, they move on to the next candidate who can give them that confidence right away. Or you get clients who aren’t really the type you want.
A client should be clear on what kind of work you do, what level you operate at, and what working with you would feel like the moment they land on your website. The site should look like it belongs to you and only you, and feel like an extension of your team and work.
When we built a website for What Matters, we pulled directly from the personality of their work and their team. The colors had to be vibrant and full of energy, and the layouts had to be loud and animated to show how fun it is to work with the WMA team.
Your website can be the difference between landing the right kind of clients and getting lost in the market.
Loved working on the new Eleos website.
One of the most rewarding parts of the project was translating the scale and credibility of the business into a digital experience that felt aligned with where the company is today. Eleos operates in a world of high-value transactions, and the website needed to reflect that level of trust, confidence, and maturity.
We spent a lot of time refining and bringing more clarity to the story so the website felt confident and credible.
Really happy with where it landed and grateful to have worked with a team that trusted the process from start to finish.
Last month, we launched Eleos's new website.
Eleos is an LA-based developer firm. They have been in business for 5-6 years, and although the business had been flourishing, their website lacked the sense of clarity and confidence that their business partners would like to see.
Our work was to make their website move away from a start-up-like look and signal institutional maturity.
We avoided mission-heavy framing and prioritized proof over promise.
We start every website redesign work with a solid strategy in place.
This is the strategy we did for Eleos, an LA-based developer firm. This step was crucial in identifying current gaps, the competitors, new opportunities, and goals for the redesign.
Our biggest challenge in creating the visual identity for Bythlon was making the brand look more cohesive, distinct and authoritative while still maintaining its previous identity.
Bythlon operates in the sports gear industry, so it was quite a fresh opportunity for us to work with them.