“Using Purchase Signals to Reduce Programmatic Ad Waste” with Jill Smith & Sarah Scherer of @Kroger Precision Marketing.
Activate purchase data from #1 grocer retailer in DSP:
👥 Custom Audiences
🚦 Seamless Activation
🚘 Drive Action
📊 Optimize & Measure
#Pacvue#KrogerSummit
2️⃣: @Kroger's collaboration, data, and team make them distinct. Media integration sets them apart.
3️⃣: First-party data, insights, and ads—exciting next phase. 🛒📈📊
#KrogerSummit#Kroger#Pacvue
Join @Pacvue’s Jocelyn Jeffries & Kyle Kirkwood at @firstmovr’s SMARTER Workflows #eCommerce Growth Summit on Nov 7 at 1:20pm PT. 🚀
🧑🏻🏫 Learn how to drive growth & conquer data silos! 📊👩🏫📈
🆓Registration here👉 https://t.co/ALpw3l9Ho5
#RetailMedia#Data#GrowthSummit#Pacvue
"Advertising is changing the world. Retail Media is changing advertising."
Michael Schuh, VP Media Strategy & Product, @Kroger Precision Mktg @ 84.51˚talks meaningful messages, measurement that matters & modernized mktg at Kroger Omni Channel Summit w @Pacvue &MPG.
#KrogerSummit
📍 LIVE at @Kroger: Alex Juday, Head of Global Partnerships & Commerce Strategy at @Pacvue kicks off the Kroger Omni Channel Summit with welcoming remarks.
#KrogerSummit#Pacvue
@Pacvue is a Proud Sponsor of #unBoxedonTour in London! 📦✨
@AmazonAds#unBoxedLondon
📅 9AM, 11/7/23
📍 @theBreweryVenue
52 Chiswell St, #London EC1Y 4SD
📈 Discover how our latest ad solutions can boost your brand & strengthen customer relationships.
https://t.co/41KGwiJwZU
Next week on the main stage, we’ll hear from @Pacvue’s @sskella, Firework’s Vincent Yang, and @swiftly’s Sean Turner with LUMA’s @ConorjMcKenna leading the Commerce discussion as they explore opportunities and challenges across marketing. https://t.co/V0gEabCsjy #DMSBYLUMA
Join @Pacvue & Market Performance Group at the @Kroger Omni #Commerce Summit, 11/2 from 12:30-6:30pm! 🛒
Secure your spot 🎟️ https://t.co/7M50py3E3Z
🥂Continue convos & network w/ industry leaders after at our #HappyHour at Ghost Baby 👻 https://t.co/DB6o7WhT53
#Kroger#Pacvue
From @Pacvue’s #FearlessLeader President, Melissa Burdick:
“Honored to represent #Pacvue at @AmazonAds#unboxed2023 alongside industry leaders like Diana Haussling, Lauren Lavin & Teresa Uthurralt.”
➡️📸 Alt Tags for takeaways from ‘Prioritizing Customers & Innovating Together’
🌃 Highlights from @Pacvue’s epic #HappyHour, a night of networking w/ industry experts, thought leaders & brand ambassadors @TAOdowntown.🍸✨
🙏TY to sponsors @I2oRetail & Kepler for making it possible! Cheers to great partnerships & endless opportunities! 🥂
#unBoxed2023#NYC