PageFair

PageFair protects website owners’ revenue from ad block, and enables safer adtech that uses non-personal data

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"I believe the longer and harder you keep trying, the closer the probability of succeeding approaches 100%."

Marty Krátký-Katz shares his thoughts on the success of Blockthrough and some pieces of advice for entrepreneurs! - https://t.co/1xa4ifY6a7

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"An underlying frustration when it comes to online ads, platforms and privacy: It all feels deeply unhuman." Wanting to have more control of their online experience, users have readily adopted adblocking and tracker blocking technologies. - https://t.co/GajreE01Hr

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We're nowhere near the decline of the ad industry especially as internet ad spends continue their upward climb. This comes with a caveat: ads should not disrupt the user’s usual content browsing experience. - https://t.co/cS2r0LxtCF

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"Advertising-backed publishing isn’t dead by any means, and even strong subscription businesses like the Times are unlikely to ever stop selling digital advertising." Creating a respectful ad experience allows publishers to continue to monetize via ads. - https://t.co/ZIKYoidRJe

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It's about time we let users take control of their browsing experience online. Reach out to Blockthrough to learn how we help publishers monetize their adblock users on their own terms. - https://t.co/RXYzdG8nPm

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Apple continues to flex its privacy muscle: The new Safari feature, called Privacy Preserving Ad Click Attribution promises tracker-free ads. - https://t.co/eqNsBOVKMD

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Real impact of GDPR still to come: regulators plan to announce enforcement actions in the coming months. Will it spell trouble for ad tech when GDPR goes into full swing? - https://t.co/TlGHLtGJZI

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90% of 18- to 24-year olds surveyed are aware that ads keep the web free. Ad-supported publishers should continue to monetize via ads but they should do it in a way that gives these users greater control of their online experience. -https://t.co/Oy1eulqQrj

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The California Consumer Privacy Act (CCPA) "forces companies to reveal what data they collect. It gives users the right to delete that data and prevent its sale." What do you think programmatic advertising will look like in a post-CCPA world? - https://t.co/muObyGIw3O

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Besides the pop-ups mentioned in the article, "Please turn off your adblocker" messages are equally annoying. More than 1/4 of users said they would leave the website if they encountered the pop-up! -- https://t.co/EgiEskEuhl

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Ad-supported publishers rejoice: Both millennials and GenZ may be avid adblock users but who says they hate ads? - https://t.co/0eTjRiyxRp

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An audit of the Association for Online Publishing's members shows that "the median annual publisher loss in 2018 was £930,000 (~US$1,045,000)". That's a 51% increase since 2017! -- https://t.co/WBry7CxaH8

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Another piece explaining what Safari's anti-tracking feature ("ITP") means for publishers. With Apple expected to roll out even more privacy-centric features, the future is private. - https://t.co/YUmiES5gyf

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With data privacy receiving widespread media coverage e.g. NYT's The Privacy Project, we expect adoption of tracking blockers to rise. Just like adblocking, tracker blocking could be enough to trigger a existential crisis in the advertising industry. - https://t.co/2aorZSx6CC

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The internet’s ad-sponsored model can be saved: “Research indicates that internet users would be willing to accept less invasive forms of advertising in return for being given greater control of both the quantity and quality of adverts they see.” - https://t.co/OxWkgOCNzr

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Will adblocking gain mainstream adoption on radio? - https://t.co/ozt6oqZaUC

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Adblock recovery solutions that are built to circumvent adblockers face the wrath of 78% of UK adblock users. - https://t.co/JkjFN8TNMc

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>50% of the US digital marketers surveyed stated that they are most concerned with the wave of data privacy laws which begs the question: How much of the web is still reachable by marketers? - https://t.co/ChAzdurY7I

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Bye bye behavioural advertising? The new Firefox feature "will prevent sites from being able to 'fingerprint' your browser and track you, even after you’ve cleared your cookies." - https://t.co/4YNobnCJUI

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Monetizing via subscriptions remains a pain: "The consumer revenue stack is still coming together, and it may take years for the publishing industry to develop the corpus of knowledge and tools needed to pursue those revenues effectively." -- https://t.co/aXMDq2geyQ