Paper Sword B2B

Storytellers for technology companies with a soft spot for Microsoft Partners. #StoryBrandGuide and #StoryBrandAgency certified.

[Paper Sword B2B @PaperSwordB2B]

Does summer seem like the hardest time to get anything done?

Thankfully, there are a few marketing projects that are perfect for taking off the backburner during the summer months - which one will you start with?

https://t.co/09GoQxYoki

[Paper Sword B2B @PaperSwordB2B]

Stuck in the office all summer? We think you should sit back, enjoy the air con, and maybe work your way through these 'do-it-later' summer marketing projects:

https://t.co/09GoQxGMVI

[Paper Sword B2B @PaperSwordB2B]

Want to be persuasive? It hinges on knowing the key difference between 'agitation' and 'irritation'.

#persuasion #sales #leadership

[Paper Sword B2B @PaperSwordB2B]

Is nobody doing it like you do?

Then it's time to leverage your differences (and maybe make it into a proprietary process to boot!)

Learn how: https://t.co/TXPnxKVDSK
#tech #branding #sales

[Paper Sword B2B @PaperSwordB2B]

Want to know how to explain what you do quickly, and so people actually care?

You can catch @blythemorrow on the @P3Adaptive podcast talking about storytelling in the #dataplatform, and how it can help grow your business.

https://t.co/8jC8jK1iTK

[Paper Sword B2B @PaperSwordB2B]

Within your industry, have you asked yourself, ‘What really makes me different from other people?'

For many, it comes down to their process. But why don't more people shape their brand around this differentiator?

Learn how: https://t.co/TXPnxKWbIi
#tech #branding #sales

[Paper Sword B2B @PaperSwordB2B]

Worried about using marketing copy that feels 'too negative'?

Here's why you can't be afraid to help your customers name and face their problems.
https://t.co/aIfKG3Gnb3

#marketing #branding #customerjourney

[Paper Sword B2B @PaperSwordB2B]

Join us TOMORROW on Linkedin Live to talk #teambuilding—and why you need to work on yourself as a teammate first. #management #leadership

We'll be kicking off at 12 pm PST, save your spot: https://t.co/snteXIa6B8

[Paper Sword B2B @PaperSwordB2B]

Why is #teambuilding so hard? It takes time and intention—and introspection.

Building a great team means understanding your role as a good team member. Join us on #Linkedin Live at 12 pm PST on March 31 to talk about how to start. Save your spot: https://t.co/snteXIa6B8

[Paper Sword B2B @PaperSwordB2B]

Trying to build a great team? 👷👷‍♀️🔨

Don't confuse your role—you're the foundation, not the architect. Join us on LinkedIn Live next week to find out why (and how!) to make the shift.
Join us March 31 at 12 pm PST here: https://t.co/snteXIa6B8
#teambuilding #leadership #manager

[Paper Sword B2B @PaperSwordB2B]

Marketers, what's the difference between a target audience, a target market, and a buyer persona? (And no, this isn't the beginning of a joke 😉)

Find out in our new blog post: https://t.co/YpEFTMBYle

#Marketing #B2BMarketing #BrandMessaging #ContentMarketing

[Paper Sword B2B @PaperSwordB2B]

Do you know if your marketing is working? #marketing #metrics #demandgen

Leads are easy to quantify, but demand is a whole other story. Here's what you need to know about measuring demand gen success: https://t.co/4Fcm32ci47

[Paper Sword B2B @PaperSwordB2B]

.@blythemorrow's full day #training on Critical #Communication is starting soon! Will you be attending? #SQLBits #London #2022

Check it out here: https://t.co/B5aDNuTmwE

[Paper Sword B2B @PaperSwordB2B]

Going to #SQLBits? See @blythemorrow tomorrow for a full day of #training on Critical #Communication - Managing Yourself and Others.

Learn more here: https://t.co/B5aDNuTmwE

[Paper Sword B2B @PaperSwordB2B]

You can create the most attractive, well-written #content, but without intentionally getting this content in front of the right people, you won’t see the #marketing results you want.

Learn how to identify your #TargetAudience in our new #blog: https://t.co/waUBBVgFjx

[Paper Sword B2B @PaperSwordB2B]

#DataPros! #SQLBits is less than one week away— pre-cons are underway and attendee toolkits are out.

Don't yet have tickets? There's still time to register for #virtual attendance.
Register now: https://t.co/qReDNC6HEt
#DataConference #DataPlatform

[Paper Sword B2B @PaperSwordB2B]

You're investing in demand generation—fantastic! Now you need to know how to measure whether it's actually working or not: https://t.co/4Fcm32ci47
#Demandgeneration #marketing #metrics

[Paper Sword B2B @PaperSwordB2B]

Video can be used in any stage of the #buyersjourney. You can use PPC video ads to attract new customers, demos & testimonials to prompt leads to convert & personalized live videos to retain customer loyalty. #marketing #videocontent

Learn more: https://t.co/NAwazezklB

[Paper Sword B2B @PaperSwordB2B]

DID YOU KNOW... research shows that 54% of consumers prefer watching brand videos over reading blogs, newsletters, and other text-based content? Time to start filming!

We share 5 tips on how to make a high-quality #video on a budget in our new #blog post: https://t.co/NAwazezklB

[Paper Sword B2B @PaperSwordB2B]

Claiming your #Microsoft co-op funds might seem like a complex process. That's why we break it down for you in our #whitepaper: https://t.co/Ro6jRQ3Vc4

Click here: https://t.co/Ro6jRQ3Vc4 to learn how to access your pot of #marketing gold! #marketingagency #B2B #techmarketing