ParaCore

Award-winning PPC advertising for high-growth companies.

[ParaCore @ParaCore]

Earlier this week, ParaCore's own Mario Jiannino hit 5 years at the company 🎉

Mario started with us as an analyst with no experience in the agency space and has grown to be an integral part of the team overseeing operations and all sorts of special proj…https://t.co/Dty27HS63Q

[ParaCore @ParaCore]

While I'm skeptical Facebook can make this Meta transition work, I certainly commend them for making such a massive pivot and charging into a space that's not quite matured yet.

If truly decentralized metaverses gain any mainstream adoption, Meta is goin…https://t.co/RLTtvHILvS

[ParaCore @ParaCore]

I consider myself a terrible storyteller.

It's unfortunate because stories have been the preferred method of communication for thousands of years.

I like to talk about facts and what happened, but I'm not good at the drama, suspe…https://t.co/90xk7waF85 https://t.co/KyDh3hQdNl

[ParaCore @ParaCore]

For any entrepreneurs in the Phoenix area, EO Arizona is hosting a mixer and happy hour next week. Joining this group was the best decision I made for my business 10 years ago. The people are incredible and there's a no-solicitation policy so you know the…https://t.co/1sUsppKtAx

[ParaCore @ParaCore]

A woman on my team received this response yesterday from a prospect we reached out to.

If I'm being 100% honest, sometimes I'm like, "Is it really that bad?" in my head when I hear things about sexism and discrimination.

After all, I'm a white male that…https://t.co/rDKTf1CAxw

[ParaCore @ParaCore]

A woman on my team received this response yesterday from a prospect we reached out to.

If I'm being 100% honest, sometimes I'm like, "Is it really that bad?" in my head when I hear things about sexism and discrimination.

After all, I'm a white male that…https://t.co/4KCmpSKPBu

[ParaCore @ParaCore]

Today I was asked what our secret sauce is in our ad campaigns. Honestly, our performance isn't a function of a "magical" solution in our advertising.

Our secret is consistent adherence to the fundamentals.

✅ We communicate with our clients frequently…https://t.co/p12yKmtm8o

[ParaCore @ParaCore]

It's the second month of the year and I'm seeing FAR FEWER posts about goals for 2022...

Are they already dead? I don't think so.

We're just starting the second inning. The game is underway and runs are being added (or not added) to the scoreboard.

I…https://t.co/v9gmYX3a9j

[ParaCore @ParaCore]

Apple's iOS14 tracking changes are expected to cause $10 billion in losses for Facebook.

Last year, Facebook ran a campaign shouting that the privacy changes would affect small businesses.

I think it absolutely has.

As someone w…https://t.co/whxnfrsgtq https://t.co/wUWrnhSN0D

[ParaCore @ParaCore]

I'm not sure how Facebook will maintain dominance over the next decade.

They've received a significant amount of negative press over the last few years related to scandals and advertising issues.

Their ads platform was severely impacted by the iOS14 up…https://t.co/GFzVQS3Vvr

[ParaCore @ParaCore]

I used to only read business books. I'd never read anything else.

The mindset was: "Read business books. Grow the business. Everything else is a waste of time."

But lately, I've been breaking into other disciplines and really enjoying the diversity of t…https://t.co/WmSzXggLWJ

[ParaCore @ParaCore]

Speed hiring?

I can't imagine this going all that well.

I've always been taught "Hire slow and fire fast."

We have a well-defined 5 step hiring process that includes multiple levels of interviews and personality assessments. It takes us around 2 weeks…https://t.co/sXcA5AUH0C

[ParaCore @ParaCore]

What exactly is the "metaverse"?

If you've ever played games online, you've likely been exposed to the concept already.

Imagine Sim City, The Sims, World of Warcraft, Minecraft, or any other online gaming world.

These are old-school metaverses.

Today'…https://t.co/hmZTNe2Iwv

[ParaCore @ParaCore]

Yesterday, I hit my 400th journal entry.

When I first started journaling, someone told me to track the number of entries by adding the number before the title.

I talk about routines with a lot of folks.

I often say that if I had to choose just 1 activ…https://t.co/QOaDUY7z1x

[ParaCore @ParaCore]

Want to know where the best tacos are in Arizona!? You gotta check out Nathan's taco reviews! https://t.co/6pSG4pqGRj

[ParaCore @ParaCore]

Facebook is removing certain types of ad targeting towards people affiliated with certain social causes, health conditions, or demographic characteristics.

After the transition is done in March, advertisers will no longer be able…https://t.co/Of95e4xECa https://t.co/sexc9CHlAi

[ParaCore @ParaCore]

Ugh, my dilemma: Authentic post or humblebrag post?

I need to do both.

First, I'll start with the easy humblebrag post...

My daughter (middle) had her first lemonade stand this weekend! She learned the value of CREATING versus just doing extra chores a…https://t.co/sOTG6Mq0jv

[ParaCore @ParaCore]

Ugh, my dilemma: Authentic post or humblebrag post?

I need to do both.

First, I'll start with the easy humblebrag post...

My daughter (middle) had her first lemonade stand this weekend! She learned the value of CREATING versus just doing extra chores…https://t.co/cen5L0MA1L

[ParaCore @ParaCore]

A few months ago I had the pleasure of interviewing @LegalMacIT, Founder of BobaGuard.

We had an incredibly interesting (and slightly terrifying) conversation about cybercrime and how criminals infiltrate small businesses.

BobaGuard is actually a finali…https://t.co/79ge4YW7sO

[ParaCore @ParaCore]

Wow, NFT showcasing on Facebook and Instagram? What are the implications of a move like this?

Here are a few of my thoughts... What do you think?

- I think current NFT values will skyrocket. This will be the most mainstream displ…https://t.co/Nf7giqxCe2 https://t.co/4eeTnWT6uR