Parallel Path

Parallel Path is the proven guide for leading health and wellness brands who are ready to explore inventive and high-performing marketing strategies.

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https://t.co/cy7QyACcdc

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Thanks @garyvee for dropping the #digitalmarketing knowledge at #IFA2019 Be #contextuallyrevelent or bust.

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The wait is over! Part 3 of our 3-part series on voice search is here! In the final installment of our series we look at informational search queries, and how the leading voice platforms from #GoogleHome, #AmazonAlexa and #AppleSiri are sourcing results: https://t.co/tuuTjErug2

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On the heels of high profile breeches and missteps in 2018, privacy remains a crucial issue for marketers in 2019. We offer some best practices for balancing marketing effectiveness with personal privacy: https://t.co/b8bAGarqnn #dataprotection #dataprivacy #startwinningdigital

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Enjoying some quality team bonding The Path way! Sko Avs! #coloradoavalanche @ColoradoAvala16

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If you’re a healthcare marketer you know the importance of your local business listings. Here are essential tips for maximizing your Google My Business profiles for both users and search engines. https://t.co/OVtPOyyT5u #startwinningdigital #digitalmarketing

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Pay per click (PPC) marketing is a primary tool in the franchise marketing toolkit. But keys to success go beyond keywords, bids and ad text. Learn 5 hidden factors that could be negatively influencing PPC results for franchises. https://t.co/oGkcmDWI7P #franchisemarketing

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Is 'Buy Birkenstocks, DSW’ a branded keyword for @dsw_us ? Is "Rocket Mortgage” a branded query for @QuickenLoans ? Why should you care? These questions are tackled in our latest blog post: https://t.co/eAO5uVKmQm #startwinningdigital #digitalmarketing

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Meet The Team! Carrie Kleist - Digital Project Manager
Out of office hobbies: Hiking, travel, being an auntie
3 emojis to describe Carrie: 😋🍻🐴
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#startwinningdigital #agencylife #boulder #digitalmarketing

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As more people cut the cord, what does it mean for your brand? https://t.co/fPsmsawEnW #cutthecord #digitalmarketing

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Meet The Team! Luke Eisenhauer - Strategic Consultant
Lucian is a proud dad, upright bassist, soccer player and gets outside every chance he can.
3 emojis to describe Luke: 🌳🥘🎸
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#startwinningdigital #agencylife #boulder #digitalmarketing

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Meet The Team! Savana Kokora Digital Marketing Intern
Grew up on Kauai, loves grocery shopping and yoga
3 Emojis To Describe Savana:
🌴🍉🧘‍♀️
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#startwinningdigital #agencylife #boulder #digitalmarketing

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Download our latest #FranchiseMarketing guide to learn how #franchise companies can leverage a national marketing fund to increase revenues, royalties, profitability and shareholder value. https://t.co/81u61QyJK8

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Meet The Team! Sean Miller - Digital Marketing Intern
Boulder native who's always saving up for the next trip or searching out the next adventure.
3 Emojis To Describe Sean:
😎⛰✈️
#startwinningdigital #agencylife #boulder #digitalmarketing

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Meet The Team! Eric Tyler - Digital Marketing Intern
Soccer, snowboarding, and the pursuit of happiness are what he considers to be some of the best parts of life.
3 Emojis To Describe Eric:🏂🤘🃏
#startwinningdigital #agencylife #boulder #digitalmarketing

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Meet The Team! Erin Varcoe - Digital Project Manager
You can usually catch me at a local yoga studio after work or combining two of my favorite things - brewery yoga
3 Emojis To Describe Erin:🛫🧘‍♂️🍻
#startwinningdigital #agencylife #boulder #digitalmarketing

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Meet The Team! Sushant Gurung - Digital Marketing Intern
Has a passion for the outdoors, good music and good company.
3 Emojis To Describe Sushant: 🏞🕺🏽🎶
#startwinningdigital #agencylife #boulder #colorado #digitalmarketing

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Digital Marketing, Millennials, and Your Brand: https://t.co/rD5TcFlwF1
When compared to earlier and later generations, reaching Millennials through digital marketing is an entirely different ballgame. Read more on the strategy needed to market to millennials.

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Meet The Team! Louie Beaupre - Franchise Strategic Consultant
Has 10 brothers & sisters

3 Emojis To Describe Louie: ‍‍‍🦌🏔👨‍👩‍👧‍👦

#startwinningdigital #agencylife #boulder #colorado #digitalmarketing

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Digital Marketing, Millennials, and Your Brand. Learn more: https://t.co/wzL2S9m1Vo Millennials are inherently skeptical, and they instinctively know when a brand or business is acting authentically. Being ‘digitally authentic’ is one way to win these consumers over.