Parrot Analytics

Helping the media industry understand global audiences and the value of content 🌎 📈 #StreamingEconomics

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@ufc Read the full article: https://t.co/ChXYZ4HC9j

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A historic venue, massive upset & unprecedented demand. The data behind @UFC Freedom 250:
📈 Baseline demand hit 40x before the first punch.
🌍 Global reach spiked, proving premium international travelability despite a US-centric card.
Full breakdown 👇

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@MashaAndTheBear Read the article: https://t.co/iH8qbGX2bc

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Children’s IP scales when familiar characters support new stories, audiences and revenue pathways.
Parrot Analytics ranks @MashaAndTheBear among the world’s top 2 most in-demand kids’ shows and the No. 1 preschool program, as Masha expands into Masha and the Three Bears.

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@TheEconomist Read the article: https://t.co/bBt7BZFCOf

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The golden age of Hollywood dominance is shifting. 🌍
New data from Parrot Analytics via @TheEconomist shows US series' global demand share dropped from 51% to 42% since 2022. Cultural specificity is no longer a barrier, it's now a blueprint for global breakout hits.

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Read the article: https://t.co/DjfgpoKPhU

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For years, the all-at-once drop was the gold standard for streaming. But ln 2021, weekly releases overtook binge drops among the top 100 most in-demand shows for the first time.
The gap has only widened since then as platforms look to sustain audience engagement for longer

[Parrot Analytics @ParrotAnalytics]

.@YouTube-native IP is getting harder for Hollywood to ignore.

@WIRED shows why: #TheAmazingDigitalCircus built global fandom online, then took its finale to 4,000+ theaters.
Parrot Analytics found demand reached 76x the online-series average.

Read: https://t.co/Vfhzfk3qZo

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Full story in Nikkei: https://t.co/sHmmuzKEa6

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Japanese anime & media are driving massive global influence. Our latest insights featured in Nikkei reveal a surge in global demand.

Japanese content captured a 7.9% share of global demand in 2025 (+1.4% since '22) and Europe is seeing some of the fastest growth for anime👇

[Parrot Analytics @ParrotAnalytics]

Audiences want their laughs served with a side of scares.

Horror-comedies have been making up a growing share of comedy premieres each year and global demand for comedy-horror series is up 50% since mid-2024.

Comedy may struggle to cross cultural borders but fear is universal.

[Parrot Analytics @ParrotAnalytics]

@DEADLINE @StreamOnMax @paramountplus @hulu @DisneyPlus Check out the full article here: https://t.co/uzLJ7GtyGT

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Prestige TV gets the headlines, but unscripted pays the bills. 📺📈

New data featured in @DEADLINE shows a combined @StreamOnMax + @paramountplus would lead the US unscripted SVOD market with a 25.1% demand share in Q1 2026, beating the @hulu + @DisneyPlus bundle!

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@netflix @NFL Interested in learning more? Reach out to our team: https://t.co/WzmCXMZJ0y

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Live sports drive massive acquisition, but what happens in the off-season?

@netflix’s @NFL shoulder content like 'Quarterback' shows how to build a retention bridge:
🏈 ~500k global subs saved from churning every quarter
💰 $100M+ generated in revenue

Retention data below 👇

[Parrot Analytics @ParrotAnalytics]

🇮🇹 An Italian court just forced @netflix to roll back its prices.. But data shows they actually undercharge! The chart reveals #Netflix delivers massive "demand per Euro" vs. the competition. Heavy investment in local Italian originals has made it a "must-have" with low churn.

[Parrot Analytics @ParrotAnalytics]

Romance reality isn’t just trending, it’s a revenue engine
@LoveisBlindShow has become the most valuable romance reality on streaming driving over $400M in subscriber revenue on Netflix. The genre is driving big $$$ on streaming often at lower cost
Smart economics. Proven ROI

[Parrot Analytics @ParrotAnalytics]

.@Bridgerton is compounding audience equity in real time.
Season 4 hit 230x U.S. demand, a new franchise high. That momentum translates into $350M+ in North American streaming revenue and 1.7M global subscriber acquisitions for @netflix.

[Parrot Analytics @ParrotAnalytics]

Netflix viewers are less likely to flow into @StreamOnMax vs major SVODs. But this lower overlap could mean bigger incremental reach if a @WBD-@netflix deal moves forward.
The chart highlights the opportunity and execution challenge involved with a potential combo.