5/ Some examples: @whoop: I wake up each morning with an internal trigger curious about my sleep / recovery. There’s an element of surprise and delight. I’m rewarded when in the green. Depending on my recovery, I’ll change my behavior and invest to chase the next day’s reward.
4/ If we are not rewarded, we’ll stop using the product (the external triggers become annoying or the internal triggers fade). If there’s no depth for investment (e.g., commenting, liking photos on Instagram), the bar for the user returning becomes a lot higher.
1/ One of the core dynamics I look for when investing in consumer products is the potential for habit formation, which is a leading indicator for product durability. @nireyal has an awesome framework I continue to come back to time and time again.
Research shows that we actually operate better and more efficiently under constraints.
Deadlines, budget limits, time crunches, and so on actually help us stay on track when it comes to completing a task.
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"It’s time to humanize technologies and inculcate new habits to make best use of this crisis" - Nadiah Tan Abdullah, CHRO, S P Setia Berhad at #TechHRSG
85% of world's buying decisions are made by women. While making a product it is essential to keep this fact in mind.
Many more interesting insights by @AnnMCairns at #TechHRIN@mastercard@PeopleMatters2
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The financial sector has a crucial role to play and should see its opposition. We envisage a less number of public sector banks, have a good interplay of risk capital coming from overseas on deals,transactions and even the NBFC
sector. KaushikShaparia-CEO Deutsche Bank #TechHRIN
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