Pathmatics by Sensor Tower

Serving up magical digital advertising intelligence for the world's leading brands, agencies, and publishers. Don't transform digital advertising. Crush it.

[Pathmatics by Sensor Tower @Pathmatics]

Today, we are excited to announce that you can now access deeper insights for the Gaming category in Pathmatics! Pathmatics' gaming taxonomy aligns with @SensorTower's game genre taxonomy, creating a cohesive experience on both platforms.

Learn more: https://t.co/8LFKgQRnj9

[Pathmatics by Sensor Tower @Pathmatics]

Today, we are excited to share that Instagram, Snapchat, and TikTok are now available in Pathmatics for ads served in the United Kingdom, Germany, France, Italy, Spain, Canada, and Australia.

Read the post and latest State of Social Advertising report: https://t.co/4uAOVNXSML

[Pathmatics by Sensor Tower @Pathmatics]

We just released our very first Q2 2022: U.S. Data Digest! Dive into our stories of the quarter, highlighting popular Easter and Mother’s Day themed ads and #Uber and #Lyft’s digital ad strategies as gas prices continued rising.

Download the report: https://t.co/8BX1OJYQKQ

[Pathmatics by Sensor Tower @Pathmatics]

Get your shopping carts ready... because our new Retail Taxonomy enhancement breaks down the vast retail advertising landscape into a host of sub-categories including Apparel, Beauty, Sports & Outdoors, Coupons & Rebates, and more.

Learn more: https://t.co/ORUEv8cgzz

[Pathmatics by Sensor Tower @Pathmatics]

In G2's recent Summer 2022 report, Pathmatics ranked top 10 in nine reports, earning badges for the Marketing Analytics and Competitive Intelligence categories.

Check out the full post here: https://t.co/PQsRqBxxFq

[Pathmatics by Sensor Tower @Pathmatics]

Our team is having a blast at #CannesLions this year! Check out a few photos from the Dentsu beach club cocktail event, Tremor Video/Unruly, and Nielsen yachts. More photos to come this week. 🎉

[Pathmatics by Sensor Tower @Pathmatics]

In May, brands in the CPG, Jobs & Education, and Auto categories focused their OTT ad spend on #Hulu and #Tubi in the U.S. Read our latest post to view the top 10 OTT advertisers in the U.S. for May 2022: https://t.co/6JfjgLQzkI

[Pathmatics by Sensor Tower @Pathmatics]

Oh... SNAP! Our newest report is available now and dives into #Snapchat’s top 10 advertisers by digital ad spend and advertisers in the Telecom, Food & Drinks Services, Sportswear, and Gaming categories. 

Download the free report here: https://t.co/v8T9eeuGzI

[Pathmatics by Sensor Tower @Pathmatics]

Pathmatics reveals that U.S. advertisers spent an average of $338 million per month on #TikTok and more than $400 million in April alone. 

Swipe through our new report to see how #HelloFresh, #Shein, and others are crafting their TikTok strategy.

https://t.co/DNL6zrGFRU

[Pathmatics by Sensor Tower @Pathmatics]

Introducing our newest channels - Snapchat and TikTok! Customers will have full visibility into how brands are including these platforms as part of their media mix.

Read the full announcement: https://t.co/yEat9SQzBZ

[Pathmatics by Sensor Tower @Pathmatics]

Why should brands advertise on #Snapchat? Pathmatics Explorer reveals that between January 1 and May 1, the top 10 advertisers on Snapchat collectively spent more than $189 million on ads in the U.S. and accrued nearly 31 billion impressions.

Read more: https://t.co/ACvpEfgbt5

[Pathmatics by Sensor Tower @Pathmatics]

Looks like advertisers on #OTT platforms are putting a spring in their step this season. Pathmatics Explorer reveals that the top 10 advertisers on OTT for April collectively spent nearly $130.3 million in the U.S.

Read here: https://t.co/svcFFcVg8L

[Pathmatics by Sensor Tower @Pathmatics]

#TikTok's users aren't the only one's singing "major bag alert". Advertisers have been investing in the platform that has quickly become a household favorite among Gen Z users. See how advertisers like #HelloFresh and #Cerebral are spending on TikTok: https://t.co/76vCV3JmUi

[Pathmatics by Sensor Tower @Pathmatics]

Digital advertisers in the fintech industry are paying up for creative spots. In the cryptocurrency category, @cryptocom spent the most on digital ads in the U.K., approximately $2.5 million between Q1 2021 and Q1 2022. 

Get our latest report today! https://t.co/xrnr7J0oJD

[Pathmatics by Sensor Tower @Pathmatics]

With the help of Pathmatics Explorer’s Top Creatives and Report Builder, @Ogilvy has been able to analyze paid digital and social media campaigns for its high-value clients.

Learn more in this case study: https://t.co/J8gihv6LoY

[Pathmatics by Sensor Tower @Pathmatics]

Pizza brands like #Dominos & #PapaJohns, spent the most dough on OTT advertising. More than $50 million went towards OTT between October 2021 & January 2022. Download our State of OTT Advertising in the U.S. report today to discover more insights. https://t.co/30z8gP2LFW

[Pathmatics by Sensor Tower @Pathmatics]

Flowers for Spring? The Bouqs Company has spent roughly $1.9 million on digital ads in the last 12 months — twice as much green as any of the other online plant shops we looked at. 

See how other plant startups have been focusing on digital ads: https://t.co/KyW4LMMlEg

[Pathmatics by Sensor Tower @Pathmatics]

The biggest players in the used car marketplace have been tailoring their messaging to reluctant buyers and eager sellers. #CarMax funneled roughly $45 million into its digital campaigns from January 2021 to February 2022.

Read more in our latest post:
https://t.co/gNZIw1afkE

[Pathmatics by Sensor Tower @Pathmatics]

ICYMI [WATCH] Feeling creative? Check out Advanced Creative Filters & Text Search in Explorer! Supercharge your creative research using competitor keywords, or filter down to specific type, & dimension for creatives. Click the link to see it in action!
https://t.co/8f3uTZmSdO?

[Pathmatics by Sensor Tower @Pathmatics]

In March, #Toyota and #Airbnb ramped up its ad spend on OTT streaming services, making the top 10 advertisers on OTT chart.

See which campaigns these brands promoted the most: https://t.co/AgHYicysNq