Pat on Brands

A digital media platform that gives Pats on great brands. Our initiatives are #RunWithPat #HikeWithPat #POBDialogues

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The move reinforces South Africa's importance in TCL's global growth strategy while bringing a more immersive shopping experience to local consumers.
What technology do you prefer to experience in-store before buying?

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Global electronics brand TCL has launched its first South African Experience Store at Cedar Square in Fourways, giving customers a hands-on way to explore its latest TVs, smart home appliances and connected technology.

#BrandNews #TCL #RetailInnovation

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With extensive experience in marketing leadership and digital transformation, she will lead the retailer's marketing strategy, strengthen its portfolio of brands and help drive more personalised customer experiences as Massmart continues its growth journey.

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Massmart has appointed Charmagne Mazhindu as its new Vice President of Marketing.

#BrandsAndPeople #MarketingLeadership #Massmart

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The academy has helped shape more than 1,000 graduates, proving that investing in education creates opportunities that extend far beyond the classroom.

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A legacy built on education is entering a new chapter! After nearly 20 years of empowering young South African women, the Oprah Winfrey Leadership Academy for Girls will officially transition to the Gauteng Department of Education at the end of the 2027 academic year.
#BrandNews

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While ownership of the school changes, Oprah Winfrey's commitment to education continues through an expanded scholarship programme that will support even more academically talented girls across South Africa.

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For brands, longevity isn't just about age, It’s about staying relevant, building trust and continuing to create value over time.
Congratulations to the SABC on 90 years of broadcasting South Africa's stories.

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Some brands don't just survive,they shape generations. The SABC is celebrating 90 years of informing, educating and entertaining South Africans, marking an important milestone in the country's media landscape.

#PatOnBrands #BrandNews #SABC

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From radio to television and now digital platforms, the broadcaster has remained a household name while evolving alongside changing audiences and technology.

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The launch reflects a growing consumer shift towards more targeted body skincare routines that deliver more than just hydration.
Could body serums become the next must-have in your skincare routine?

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NIVEA is taking body care to the next level!
The brand has introduced its Limited Edition Extra Bright Body Serum range, bringing skincare-inspired ingredients like Vitamin C, Niacinamide and AHA into everyday body care.
#PatOnBrands #BrandNews #NIVEA #BodyCare

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Save the date!
The Pat on Brands Heritage Dialogue returns on 30 September 2026 for another thought-provoking conversation on the brands, stories, and legacies that continue to shape South Africa.

More details, speaker announcements, and ticket information will be shared soon.

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History has been made. 🇿🇦✨
MaXhosa Africa has become the first South African brand to stage an official runway show on the Paris Fashion Week Womenswear calendar—a landmark moment for African fashion and luxury.

#PatOnBrands #BrandNews #MaXhosaAfrica

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Some of the most innovative businesses don't start with a breakthrough idea, they start with a problem no one else is solving.
For Racket Rescue, that problem was a broken racket.

Read the full story using the link below 👇

https://t.co/qJp7EdtEnr

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Congratulations to all the brands, agencies and teams whose campaigns have earned a place among this year's finalists.

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The 2026 Effie Awards South Africa has unveiled its 45 finalist campaigns, recognising the country's most effective marketing work across a range of categories.

#effieawardssa #patonbrands #brandnews

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With entries increasing by 29% compared to last year, the shortlist reflects a growing industry focus on marketing that delivers measurable business impact through strategy, creativity and results.

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Did you know Volkswagen Group is far more than just the Volkswagen brand? 👀🚗

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@home Do you think physical stores still matter, or is online retail taking over? Let us know in the comments.

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TFG (The Foschini Group) is closing more than 100 underperforming stores as it shifts its focus from rapid expansion to building a smarter, more connected retail business.

#PatOnBrands #TFG #SouthAfricanRetail #BrandNews

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@home Before closing stores, TFG says it will explore options such as downsizing locations or converting them into fulfilment hubs for online orders. The retailer is also continuing to invest in its Bash e-commerce platform.