Paula Skaper

Founder @33Dolphins Growth Strategy, creator of the Growth Architecture Blueprint™ formula to increase buyer demand & shorten your sales cycle.

[Paula Skaper @PaulaSkaper]

@CityNewsVAN This is disgusting. It’s not an isolated incident. Where is the statement from SPS justifying why the guards weren’t arrested? Someone spitting at you when you wrongly accuse them, breach their rights & break the law should not absolve you of your initiating crimes…

[Paula Skaper @PaulaSkaper]

Find out what 2/3 of the leads you're generating from your content marketing are NOT doing. And why that means you're missing out on a lot of revenue opportunities.
#b2bcontent #demandgeneration #growtharchitecture #marketingstrategy

[33Dolphins Growth Strategy @33_Dolphins]

You're doing content marketing all wrong, and it's turning away 60% of your best prospects. Here's why it's not your fault and what to do differently to get better results.
#contentmarketing #growtharchitecture #b2bcontent #demandgeneration

https://t.co/KJD97JxBEj

[Paula Skaper @PaulaSkaper]

Me. Rereading the *brilliant* social media comment I shared from my phone at 7 am and suddenly seeing all the typos and grammatical errors...

#autocorrect #fatthumbs #growtharchitect #socialmedia

[33Dolphins Growth Strategy @33_Dolphins]

For every 100 leads you acquire through a typical lead generation program, only 2 will result in closed deals. Fortunately, fixing the problem might be more straightforward than you think...
https://t.co/bK5KQgxgrw

#demandgeneration #leadgeneration #growtharchitecture #business

[Paula Skaper @PaulaSkaper]

New on the Dolphins blog, How to Calculate the True Cost of Your Lead Generation Program.

https://t.co/fly2UOWR94

#demandgen #leadgen #leadgeneration #b2bmarketing

[Paula Skaper @PaulaSkaper]

Technology should support your #demandgeneration strategy, not drive it. When the tech stack is the most important decision in your #demandgen program, it's easy to leave your team so drowned in tech that they lose sight of the strategy. #growtharchitecture #b2bmarketing

[Paula Skaper @PaulaSkaper]

Can we please ditch the misleading, kitschy terms for marketing? They give our industry a sleazy, snake-oil vibe that isn't helping anybody.

One that's alway's made me cringe is "content marketing". Would you encourage clients to buy advertising and then run nothing but empty

[Paula Skaper @PaulaSkaper]

Merry Christmas!!!!!

[Paula Skaper @PaulaSkaper]

This interview unexpectedly hit home for me. Suddenly feeling weirdly homesick for a place I barely remember.

My family emigrated from Northern Ireland a few years after 'the troubles' started. I was too young and too well protected to have real memories of the violence. I do h

[Paula Skaper @PaulaSkaper]

This could be your last chance!

Secure your access to the Road to Reopening Toolkit before time runs out. The Toolkit closes at midnight on September 26th. But you still have time to take advantage of this gift of more than $10,000 in high value business resources from top busi

[Paula Skaper @PaulaSkaper]

Merry Christmas everyone!

[Paula Skaper @PaulaSkaper]

Canada's anti-spam law needs to change says House of Commons Committee responsible. https://t.co/vFG3sEl19E

[The Economist @TheEconomist]

Where are the best places in the world to be a woman? The gender-gap index ranks 142 countries http://t.co/gkvXBfA8tq

[Paula Skaper @PaulaSkaper]

7 Things Your CASL Compliance Policy Must Include http://t.co/pCT1Lu33Rg

[Paula Skaper @PaulaSkaper]

Is Your Marketing Blog a Digital Wasteland? http://t.co/aLc6YGuhAg

[Paula Skaper @PaulaSkaper]

5 Signs Your Agency/Client Relationship is Abusive http://t.co/zgJTiS0fZJ

[Paula Skaper @PaulaSkaper]

It's Never Too Late To Start Over http://t.co/1wwc1IND0e