Paul Brown

Head of Client Services @spirable_hq. Formerly @TMWagency, @Ogilvy & @MediaLSE MSc. He/him.

[Paul Brown @PaulB_Ldn]

Very proud to have worked on this campaign with my team!

[Contagious @contagious]

One of the most creative travel campaigns from the Contagious vault: German Rail used a lookalike algorithm to identify national beauty spots that resembled popular foreign landmarks and put them side by side (with the juxtaposed prices) in Facebook ads.

https://t.co/8rmtcnXnOW

[Paul Brown @PaulB_Ldn]

At the current rate, @lindayacc is going to be the CEO of a burning house owned by a pyromaniac #Twitter #Elon_Musk

[Paul Brown @PaulB_Ldn]

@AdtechGod Make the logo bigger

[Paul Brown @PaulB_Ldn]

@KoshaGada #FactCheck You stated on @SkyNewsAust in your discussion with @RitaPanahi that @Channel4 is funded by the taxpayer, when it's actually govt owned but takes no taxpayer money. It's self-sufficient through advertising revenue.

[Paul Brown @PaulB_Ldn]

Thanks to @UWL_LSFMD for having me, it was a pleasure to meet the students and share what we do at @spirable_hq . Looking forward to seeing great things from this cohort!

[UWL LSFMD @UWL_LSFMD]

Thanks to the brilliant @UWLAlumni Paul Brown from @spirable_hq for the insightful masterclass for our 2nd-year students about what happens when machine learning & creativity collide. #CreativeSparks indeed! Proud to have alumni who come back & share know-how with us. #LoveUWL

[Paul Brown @PaulB_Ldn]

@zoescaman Absolutely agree. Anyone who can't see that Web3 is a convergence of multiple technological and cultural threads, is at best burying their heads in the sand at this stage. It's not like we haven't seen this before, when those threads meet you get another leap forward.

[Paul Brown @PaulB_Ldn]

@splainemusic If you look at how things are designed in those markets they seem to actually like more cluttered UI's. Although I think that may be changing.

[Paul Brown @PaulB_Ldn]

Facebook rebrand to Meta demonstrates how out of touch the leadership is. They have aquired (IG) and replicated (Snap) but not originated successfully for over a decade.

[Paul Brown @PaulB_Ldn]

No company should be as powerful as #Meta or #Amazon - the idea that design & policy decisions in a Menlo Park boardroom will directly impact democracy in Indonesia is frightening. Think Big Oil & Big Tobacco power but amplified 100x by digital.

[Paul Brown @PaulB_Ldn]

My thoughts on Success Planning, and how the Strategy Kernel can elevate this process: https://t.co/u9VCsrxJEK

[Paul Brown @PaulB_Ldn]

@awlilnatty When Stormzy announced scholarships for black students to attend Cambridge, this was the CEO's reaction.

The other week they also had a female intern handcuffed in the street.
https://t.co/a0NkzuFsv4

[Paul Brown @PaulB_Ldn]

A very good point. The Internet and telecommunications were typically decentralised technologies and as a result resilient and also less controllable by any single entity. Academics have been warning about this for a decade or more.

[Paul Brown @PaulB_Ldn]

Terrible day for Facebook. Whistleblower, global outage, on the back of a grilling by Congress earlier in the week...how much worse can it get?

[Paul Brown @PaulB_Ldn]

@AtomicAdMan @Airbnb I think it worked when it was actually people renting spare rooms, but it's now a highly transactional experience imo.

[Genius Sports @GeniusSports]

💥An official sponsor of @UEFA #Euro2020, @Heineken wanted to engage sports fans with data-driven video across social media, during live games.

💪Combining live game data and our @spirable_hq Platform, we achieved a CTR 𝟭𝟴���% above target.
Read more: https://t.co/6vsHwVxD0P

[Paul Brown @PaulB_Ldn]

A good friend of mine is looking for a Creative Director, please share! https://t.co/CBwmEniFEV

[Paul Brown @PaulB_Ldn]

Excited to be joining @GeniusSports today!

[Genius Sports @GeniusSports]

🚨 Today we welcome @spirable_hq, a leading creative performance platform specialising in data-driven video marketing, to the Genius family.

📊 This acquisition accelerates our ability to create compelling & unique content at scale for our partners. https://t.co/2Dmu4QQLUF

[Anna Burd @burd_anna]

Hi! For my Master's dissertation @Goldsmiths, I research the way AI is shaping the future of film and TV. I'm specifically focused on algorithms that predict the success of scripts and looking for experts from the industry to interview. Are you one? Do you know one? Please DM me.

[Paul Brown @PaulB_Ldn]

@mightybarnski Getting a cat fountain helped stop our cat from sitting in the bath and waiting for us to turn a tap on.