RM (Kim Nam-joon) of BTS has been appointed as the Global Goodwill Ambassador of the National Museum of Korea.
This is the first time the museum has named a global promotional ambassador. In this role, RM will participate in various promotional activities to help introduce and share Korea’s rich history, traditional culture, and cultural heritage with the world.
The appointment ceremony took place on June 19, 2026, with National Museum of Korea Director Yoo Hong-jun.
‘국중박’ BTS #RM 과 손잡고 K-문화유산 알린다
https://t.co/R1EaIACb8M
방탄소년단 리더 RM과 국립중앙박물관이 만났습니다. 함께 손을 잡고 K 컬쳐를 전세계 알리기 위해선데요. 글로벌 홍보대사가 된 RM, 한국 역사와 전통문화를 세계에 소개할 예정이라고 합니다.
아이즈매거진 IG #RM
🔗https://t.co/Y0eyUZn4Qp
국립중앙박물관이 RM을 글로벌 홍보대사로 위촉했습니다. 국립중앙박물관(@ nationalmuseumofkorea)이 글로벌 홍보대사를 임명한 건 이번이 처음인데요. RM(@ rkive)은 앞으로 국립중앙박물관을 알리는 여러 홍보 활동을 함께하며 한국 역사와 전통문화를 세계에 소개할 예정.💜
RM은 홍보대사 위촉에 대해 “매우 기쁘게 생각한다. 우리 문화유산이 지닌 아름다움과 가치가 더 많은 분께 전해질 수 있도��� 함께하겠다”고 전했습니다. 📸 국립중앙박물관
RM, the leader of K-pop supergroup BTS, has been named the first global ambassador of the National Museum of Korea to help promote the country's cultural heritage around the world, the museum said Saturday.
https://t.co/DfhLHxOpbd
📰 #BTS#RM, 국립중앙박물관과 한국 문화유산 알린다…홍보대사 위촉
그룹 방탄소년단(BTS)의 리더 RM(본명 김남준)이 국립중앙박물관과 함께 전 세계에 한국 문화유산을 알린다.
국립중앙박물관은 방탄소년단 RM을 글로벌 홍보대사로 위촉했다고 20일 밝혔다.
RM은 평소 한국 전통문화와 미술에 남다른 관심을 드러내며 선한 영향력을 미쳐왔다.
그는 나라 밖 문화유산을 보존·복원하고 활용하는 데 써달라며 2021년과 2022년 두 차례에 걸쳐 국가유산청 산하 국외소재문화유산재단에 1억원씩 기부한 바 있다.
여러 미술 작품을 소장하기도 한 그는 올해 10월 미국 샌프란시스코 현대미술관(SFMOMA)에서 개인 소장품 특별전을 열 예정이다.
국립중앙박물관이 글로벌 홍보대사를 임명한 건 이번이 처음이다.
RM은 앞으로 국립중앙박물관을 알리는 여러 홍보 활동을 함께하며 한국 역사와 전통문화를 세계에 소개하는데 힘을 보탤 예정이다.
RM Becomes First Global Ambassador for the National Museum of Korea 🇰🇷
RM (real name Kim Namjoon), the leader of the group BTS , will promote the excellence of Korean cultural heritage to the world as the new face of the National Museum of Korea. The National Museum of Korea announced on the 20th
The National Museum of Korea announced on the 20th, “We appointed BTS’s RM as a global ambassador and held an appointment ceremony on the 19th.” This marks the first time the National Museum of Korea has appointed a global ambassador. This appointment is intended to widely promote the beauty and value of Korean cultural heritage both domestically and internationally, and to elevate the museum’s international standing, together with RM, an artist of global influence. Moving forward, RM is expected to participate in various promotional activities for the National Museum of Korea and contribute to introducing Korea’s history and traditional culture to people around the world. RM stated, “I am very happy to be appointed as the National Museum of Korea’s global ambassador,” adding, “I will happily join forces to ensure that the beauty and value of our cultural heritage are conveyed to more people.”
RM has always shown great interest in Korean traditional culture and art, and as an art collector, he has served as a cultural channel for introducing Korean artists abroad. In particular, he has exerted a positive influence, such as by donating 100 million won each on two occasions in 2021 and 2022 to the Foundation for Korean Cultural Heritage Abroad, under the National Heritage Administration, requesting that the funds be used to preserve, restore, and utilize cultural heritage located overseas.
CONGRATULATIONS RM
CONGRATULATIONS NAMJOON
#RM becomes the 1st ever Global Ambassador of the National Museum of Korea! RM will collaborate on various promotional activities to raise awareness of the National Museum of Korea, contributing his efforts to introducing Korean history and traditional culture to the world.💪🕺🥇🌎🤝🏛️🇰🇷🐐👑💜
Yoo Hong-jun, Director of the National Museum of Korea, congratulated RM at the appointment ceremony, saying it is meaningful to be able to share the beauty of Korean cultural heritage with the world together with RM, and expressed his expectation that RM will play a major role in establishing the National Museum of Korea as a museum loved by people around the world.
RM said: "I am very happy," adding: "I will do my best to ensure that the beauty and value of our cultural heritage are conveyed to more people."
RM has consistently shown a special interest in Korean traditional culture and art, donating 100 million won to the Overseas Korean Cultural Heritage Foundation under the Cultural Heritage Administration in 2021 and 2022, requesting that the funds be used to preserve, restore, and utilize cultural heritage abroad. He also collects various artworks and is scheduled to hold a special exhibition of his personal collection at the San Francisco Museum of Modern Art (SFMOMA) in October this year.
CONGRATULATIONS RM
NATIONAL MUSEUM AMBASSADOR RM #GlobalAmbassadorRM
🗞️BTS RM, 국립중앙박물관과 한국 문화유산 알린다…홍보대사 위촉
그룹 방탄소년단(BTS)의 리더 RM(본명 김남준)이 국립중앙박물관과 함께 전 세계에 한국 문화유산을 알린다.
국립중앙박물관은 방탄소년단 RM을 글로벌 홍보대사로 위���했다고 20일 밝혔다.
그는 나라 밖 문화유산을 보존·복원하고 활용하는 데 써달라며 2021년과 2022년 두 차례에 걸쳐 국가유산청 산하 국외소재문화유산재단에 1억원씩 기부한 바 있다.
여러 미술 작품을 소장하기도 한 그는 올해 10월 미국 샌프란시스코 현대미술관(SFMOMA)에서 개인 소장품 특별전을 열 예정이다.
국립중앙박물관이 글로벌 홍보대사를 임명한 건 이번이 처음이다.
좋아요, 댓글, 리트윗 부탁드립니다🙏💙
#방탄소년단RM #RM #김남준 #Namjoon #BTSRM
🔗https://t.co/mLHg8L1aM8
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[NEWS] #RM is the FIRST Ever Global Ambassador Appointed by National Museum Korea! 🇰🇷
CONGRATULATIONS NAMJOON
NATIONAL MUSEUM AMBASSADOR RM
#GlobalAmbassadorRM
Leader RM has officially been appointed as the Global Goodwill Ambassador of the National Museum of Korea.
— He will take part in promotional activities to help share Korea’s history, traditional culture, and cultural heritage with the world.