@Ken_In_Brooklyn@azetice Jay has never won a gold in any discipline on the PPA Tour and Ryan has never even made a quarterfinals.
I know the PPA is elite, but that’s a bit ambitious.
@tylerloong More infrastructure means more opportunity to onboard new players. But programming and coaching are essential for success. “Build it and they will come” is not a sound strategy.
The international growth is driving this. <1M viewership doesn’t make the sport a $1B business. But if you look at the fundamentals, tracking to be most participatory sport, pro leagues, with gambling and Broadcast still untapped.
Feels like 1$B is just the start.
EXCLUSIVE: UPA — the holding company for pickleball’s two biggest leagues — plans to raise $150–200 million in new capital.
The plan is to build a vertically integrated platform (media, software, real estate) serving the entire pickleball industry.
READ: https://t.co/vAzAufoCH9
Tardio, Waters, and Johnson are all 19. Goins is 17. In contrast, 48 year old lawyer Matt Wright will be competing against Tardio for the Men’s title.
Pickleball is wild.