PebbleStream Digital

Digital Consulting Company

[PebbleStream Digital @PblStream]

When thinking about or creating content, it is important to see where this content falls not just in the experience journey but also in your own brand story. Connecting brand stories to audience experiences results in a "Content Web". We're excited about the possibilities.

[PebbleStream Digital @PblStream]

It's critical for Brands to look less 'salesy' and more authentic / connecting with the end consumer. An interesting chart from @SproutSocial

[PebbleStream Digital @PblStream]

We've always focused our engagements on client success. That has meant that we needed to 'go deep' into the client's processes, organisational culture and ways of thinking. We've seen our clients happy with our approach to their business and always felt we were on the right path.

[PebbleStream Digital @PblStream]

We came across this really interesting blog post from @SproutSocial and are happy to share it here. We hope it helps our fellow marketers! Here it is : https://t.co/5r8Vi8Uwul

[PebbleStream Digital @PblStream]

Are your communications programs for change management baked into the #ChangeManagement process itself?

[PebbleStream Digital @PblStream]

It is important to understand the communication problem at hand and the affected stakeholders. Creating a communications strategy after working out these two variables will help companies identify the correct 'vehicle'. Else, they risk creating strategies around tools.

[PebbleStream Digital @PblStream]

Last week, we spoke about how #strategy evolves constantly. Our experience has shown that employees need constant updates about what this strategy is and how their work aligns to the strategy. We urge all managers to 'bake in' these discussions into their periodic #reviews.

[PebbleStream Digital @PblStream]

https://t.co/jyW7s1XbfP : #Strategy is not a linear and immutable concept. It's a living, changing and evolving way of #thinking. Having said that, we'd like to pose a #question to you : Do your employees know how your strategy affects their #work? #ThinkAboutIt

[PebbleStream Digital @PblStream]

Small Businesses very often leave their marketing to their "social media person". This is a mistake. There are many opportunities for owners to broadcast "in the moment" stories themselves without waiting for their social media team - boosting impact and a sense of connection.

[PebbleStream Digital @PblStream]

The situation in which companies and countries try to compete with each other by cutting wages and living standards for workers, and the production of goods is moved to the place where the wages are lowest, and the workers have the fewest rights.

[PebbleStream Digital @PblStream]

Set aside time everyday to go through trusted information related to your business. If you need to put in a 'Busy' status update for an hour, please do so. Staying updated will help keep your business in top shape. The most disruptive changes often start off as small 'updates'.

[PebbleStream Digital @PblStream]

https://t.co/rSTrgvG9VJ : There's a lot more than just 'tech' in our future. There's going to be renewed focus #communication, #collaboration and #culture. A great set of thoughts to start your day with!

[PebbleStream Digital @PblStream]

It is critical to look at a given problem holistically to identify the 'root cause' behind it. Not doing so will result in piecemeal, patchwork solutions that just postpone the inevitable. That's why we look for the root causes of a stated problem in all our client discussions.

[PebbleStream Digital @PblStream]

https://t.co/aw794RlaRw : There's a lot to be gained by small businesses by 'getting found' in the moments that matter to their customers. Google's MyBusiness listing needs to be a critical component of your digital marketing strategy. Call us today. We're here to help!

[PebbleStream Digital @PblStream]

Brands and businesses will see ROI from publishing content and then boosting it as a way to get visibility falling. We think the arena is changing to favour players who can look at useful content that is 'shareable' on the basis of resonance with the intended target audience.

[PebbleStream Digital @PblStream]

https://t.co/tkNpEIkfng : The product-service hybrid model better considers the placement within a target market than a pure product or service model can. #DesignThinking

[PebbleStream Digital @PblStream]

We are already familiar with 'connecting dots'. However, these dots are always around us. It takes breakthrough thinking to 'connect' these. We believe teams of internal and external personnel truly unlock this kind of thinking.

[PebbleStream Digital @PblStream]

Everyone is talking about "#Millennials" and their #motivations. We too believe it is critical to ensure that open communications channels about a company's 'story' will have to be created. It will take focus and expertise to create a nuanced approach.

That's where we come in!

[PebbleStream Digital @PblStream]

We're redesigning our website. As always, its a battle between form and function. We've realised that sometimes we need to take a step back and begin at the core of who we are and what we're doing - and why. It's an almost spiritual experience.

[PebbleStream Digital @PblStream]

In today's increasingly matrixed, locationally widespread and 'pushed-to-the-limit' work life; meetings, calls and face to face discussions are a part of work life. Taking time off to mindfully focus on the things that matter is key to success. Break out of the #activitytrap!