potentialenergycoalition

Our goal is to awaken the world and dramatically accelerate progress.

[potentialenergycoalition @PE_Coalition]

Subscribe to That’s Interesting Newsletter for our latest research and data on how people think about climate change and what messaging strategies actually move the needle on building support for climate solutions:
https://t.co/TybUPTVpC0

[potentialenergycoalition @PE_Coalition]

Our Founder and Executive Chair John Marshall is speaking on @changeclimatex's webinar “Effective Marketing & Climate Claims in an Era of Greenhushing” on Wednesday, July 29, 2026 at 2 pm ET / 11 am PT.

Register here: https://t.co/32iLGkS9fN

[potentialenergycoalition @PE_Coalition]

Great article from @PaulPolman on the need to talk about the clean energy transition in terms of what we want to protect and what we have to gain. https://t.co/uuPmG0gwdy

[potentialenergycoalition @PE_Coalition]

"Most people do not organise their lives around atmospheric chemistry or energy system transitions. They organise their lives around their children, their homes, their work, their health, and their hope that tomorrow will be more secure than today."

[potentialenergycoalition @PE_Coalition]

Listen to the podcast here: https://t.co/QINdgizlOU

[potentialenergycoalition @PE_Coalition]

Our Executive Chair John Marshall spoke on @edie’s podcast on our new report Fixing Climate Communications, published with support from @RockefellerFdn, which includes global findings on what climate communications work and what matters to the public.

[potentialenergycoalition @PE_Coalition]

In John Marshall’s @Politics_co_uk article, he shares insights from our new research on the narratives we can use to recapture momentum and broaden support for solutions: https://t.co/8oLelYXhiY

[potentialenergycoalition @PE_Coalition]

People want climate action, but there is a risk of losing public support from messages that are too abstract, ideological, or disconnected from people’s daily lives.

[potentialenergycoalition @PE_Coalition]

On Wednesday during London Climate Action Week, Potential Energy Coalition and @RockefellerFdn brought together leaders for a discussion on the narratives that can increase public support for climate action.

You can watch a recording of the event here: https://t.co/6geUx0RaAM

[potentialenergycoalition @PE_Coalition]

Read the article here: https://t.co/2qeV7TiUa8

[potentialenergycoalition @PE_Coalition]

The data says when you talk about climate with the right messaging, you can garner a significant amount of support for climate solutions. The key is to get down to regular people, their actual lives, and how it's impacting them.

[potentialenergycoalition @PE_Coalition]

Our CEO John Marshall and John Gans from @RockefellerFdn spoke with @Forbes on how our Fixing Climate Communications report shows why the language we use matters when talking about climate change and how there is already broad global support for climate action.

[SustainabilityOnline @SusOnlineNet]

Following on from the G7 Summit in France, a new study by the @PE_Coalition and The @RockefellerFdn has found that public support for #climate action remains strong across the world's largest economies. 🌍

https://t.co/Eldu6dbHd7

[potentialenergycoalition @PE_Coalition]

You can read our That’s Interesting newsletter on our Fixing Climate Communications report here: https://t.co/0Rxy8YohX5

[potentialenergycoalition @PE_Coalition]

It’s not whether you should talk about climate change, it’s how. When we pick messages that feel too ideological, big, or constraining, it doesn’t move people.

[potentialenergycoalition @PE_Coalition]

Our CEO spoke with @nytimes on the insights from our new report, commissioned by @RockefellerFdn, which conducted extensive global research to identify narratives that can expand support for climate solutions: https://t.co/38RGP7Mg2U

[potentialenergycoalition @PE_Coalition]

Our CEO John Marshall joined the Can Marketing Save the Planet Podcast to discuss how better storytelling and messaging can increase public demand for climate solutions.

Listen to the podcast here: https://t.co/HeVEBdMPga

[potentialenergycoalition @PE_Coalition]

And the Messaging the cost of clean energy in the United Kingdom guide here: https://t.co/YkmfVWXO9N

[potentialenergycoalition @PE_Coalition]

We are at a critical moment in the transition to clean energy. With all eyes on the cost of living, we need messages that can continue to educate, engage, and drive support for the benefits of clean energy.

[potentialenergycoalition @PE_Coalition]

For guidance on how to continue to build public support for clean energy, check out our new Messaging the cost of clean energy in Canada guide here: https://t.co/FiOCaKebkR

[potentialenergycoalition @PE_Coalition]

Check out our CEO John Marshall’s conversation with Tom Clark on @ClimateAccept’s Communicating Earth podcast for guidance on how to improve how we talk about climate change: https://t.co/N89LMA9PGn

[potentialenergycoalition @PE_Coalition]

There has been decreased conversation about climate change in media, business, and politics, but the data shows that people still care and talking about it can significantly increase support for solutions. It’s not a question of whether to talk about climate change, it’s how.