Philip Bruno

Associate Director & Seattle lead at @MCSaatchiPerf | Digital marketing pro | Enjoy live music, skiing, stocks, wine, and baseball too!

[Philip Bruno @PEB_SEA]

@BILLBELLAMY @JuneBabySeattle @tamburg cheers to you, Johnny & team

[Philip Bruno @PEB_SEA]

@BILLBELLAMY the 206 is all about the southern soul served up at @JuneBabySeattle by Chef Edwardo Jordan, James Beard Award winner. Have a great show!

https://t.co/y9fcrRF9fj

[M&C Saatchi Performance @MCSaatchiPerf]

As the #holiday shopping season begins earlier and earlier every year, it is crucial that marketers be ready with both an engagement and #retention strategy to capture the influx of customers: https://t.co/OXRtTj4iMo #Retail #Advertising

[M&C Saatchi Performance @MCSaatchiPerf]

We are pleased to attend @AppGrowthExpert's #AGSSF2018 on October 25th. If you would like to discuss any of the latest trends in growth and #performance with us, make sure to get in touch! Contact @PEB_SEA to arrange a meeting at the conference.

[Philip Bruno @PEB_SEA]

Trivia: 7/9!!!
@FoodLifeline #foodlifeline #hungerdoesnthavetohappen

[M&C Saatchi Performance @MCSaatchiPerf]

Google is looking to incorporate more #automation into its #ads business. Recently it unveiled responsive search ads which optimize creative assets in real time, as well as a smart-bidding strategy in beta for YouTube. Read the full announcement here: https://t.co/6rfwYMOyZU

[M&C Saatchi Performance @MCSaatchiPerf]

#OTT is growing as a platform, in volume, engagement, and users. But for #advertisers, there’s still a lot to perfect. Read more about OTT’s growth and challenges here: https://t.co/w5u5ANHYbF

[Philip Bruno @PEB_SEA]

Input metrics for supply-side #monetization:
#DAU
#ARPDAU
#ECPM

Also engagement, time spent, content consumed, feautures usage.

“Ballin’ on a budget.”

#postback18

[Philip Bruno @PEB_SEA]

It’s incumbent upon marketers to think outside of the box in order to differentiate #postback18

[Philip Bruno @PEB_SEA]

What stands a lesser chance of being automated in #marketing? #posback18

[Philip Bruno @PEB_SEA]

What will be automated in #marketing? #postback18

[Philip Bruno @PEB_SEA]

@nickris Thirst for “acquisition” driven by by VC and Wall Street

[Philip Bruno @PEB_SEA]

Re-engagement has become an increasingly important focus in #mobilemarketing “this is a massive shift (from focusing on installs).” #Postback18

[Philip Bruno @PEB_SEA]

Re-installs seem to be “a purposeful part” of the user journey. #mobilemarketing #Postback18 “what is the value of a re-install? It’s likely different than a first time install.”

[Philip Bruno @PEB_SEA]

#Postback18

[Philip Bruno @PEB_SEA]

Kick off for #postback18 !

[M&C Saatchi Performance @MCSaatchiPerf]

Teams from our LA, SF, and Seattle offices are journeying across the US for #Postback18. Make sure to say hello to them at the conference tomorrow, or follow along at home as we share insights and learnings from the event!

[M&C Saatchi Performance @MCSaatchiPerf]

#Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification. Read more via: https://t.co/KPXeseJBAU

[M&C Saatchi Performance @MCSaatchiPerf]

75-80% of #programmatic spend will be across #mobile environments! #MGSNY18

[M&C Saatchi Performance @MCSaatchiPerf]

Online #media is set to overtake time spent with linear TV for the first time this year. In addition to this, #mobile will account for 32% of time spent with media by UK consumers – overtaking TV (30.8%) for the first time: https://t.co/aVAtTQ4kEZ via @Campaignmag