Peel Back the Label

Consumers have a right to both truth and transparency in food labeling. It’s time to peel back the label on deceptive marketing tactics.

[National Milk Producers Federation @nmpf]

Concerns over the public-health impacts of consumers substituting #dairy with nutritionally inferior plant-based products are widespread and well-known, and @US_FDA leaders have long acknowledged this truth.

[Sarah Hovinga @agsciencemom]

This stuff drives me crazy @Tropicana!It’s all for profit and contributing to food confusion. Thanks @PeelBackLabel

[American Butter Institute @butterinstitute]

Don't worry. There's still plenty of #butter. 🧈

[National Milk Producers Federation @nmpf]

#Dairy’s unique nutrient package is hard to replace. It’s one of the most affordable and accessible nutrient sources, including many that are critically needed and under-consumed in human diets.

🥛 Check out our latest #DairyDefined to learn more!

[National Milk Producers Federation @nmpf]

Honored to be joined by Elle Purrier St. Pierre, the U.S. record holder for the fastest times in the women’s indoor mile and two-mile races, and a Vermont #dairy farmer, in our latest #DairyDefined podcast episode. 🏃‍♀️🐄
https://t.co/Xednj90vTn

[National Milk Producers Federation @nmpf]

Released today by @USDA and @HHSGov, the the 2020-2025 Dietary Guidelines for Americans reaffirms #dairy’s central role in the diet as a provider of essential nutrients that are often under-consumed in American diets. https://t.co/ZpJGweUI9z

[Alan Bjerga @AlanBjerga]

From #EU grocery shelves, to you: Where #milk is called milk and #plantbased is called plantbased. @nmpf https://t.co/jUPOlTbTwn

[National Milk Producers Federation @nmpf]

This week’s #DairyDefined is a multi-lingual tour of alternative beverages, coming to you from the EU, where an oat drink is called … an oat drink.

Check it out here: https://t.co/81TkHw732t

[Allan Wenck @wenck_biotech]

Label double bingo!!!!#peelbackthelabel Not healthy chips/crisps but all of these labels makes me feel like it is OK to eat the whole bag!

[National Milk Producers Federation @nmpf]

We commend @RepBrindisi & @CongressmanGT for leading a bipartisan coalition of 55 House members urging @USDA & @HHSgov to consider recent science showing the health benefits of #dairy at all fat levels as the Dietary Guidelines are finalized.
https://t.co/fERbXj6ZYz

[National Milk Producers Federation @nmpf]

In this week’s edition of #DairyDefined, we wrote an open letter to @US_FDA Commissioner @SteveFDA following up on his pledge to support “clear, transparent, and understandable labeling.” 🥛

[National Milk Producers Federation @nmpf]

Raise a 🥛 glass to another milestone year in #dairy demand! Increases in 🧀 and 🧈 use pushed per-capita U.S. dairy to its most popular year since 1960.

Check out our latest #DairyDefined to learn more: https://t.co/mH2mhWjegM.

[National Milk Producers Federation @nmpf]

Last week, 16 Agriculture Commissioners sent a letter to @SteveFDA calling on @US_FDA to enforce its standards of identity for #dairy to protect consumers from "confusing" and "misleading" marketing tactics.

Read the letter here: https://t.co/EWvA09kp1s.

[American Butter Institute @butterinstitute]

In flagrant disregard for @US_FDA rules and congressional statute, @CalifiaFarms CEO says he feels “confident using the term ‘plant butter’ on labels.”

Labeling standards are *not* voluntary and using standardized terms for a marketing gain is illegal.
https://t.co/mlO4qJw2vL

[Peel Back the Label @PeelBackLabel]

Food companies are misleading consumers about the healthfulness of their products in the void of @US_FDA labeling enforcement. Check out the story by the @nytimes.
https://t.co/j9LkGtMzO6

[Peel Back the Label @PeelBackLabel]

“Plant-based" ≠ healthy.

Don’t be fooled by updated commercials and fresh marketing campaigns. 🙄 Use #PeelBackTheLabel and share your examples!

[The Bittman Project @bittmanproject]

Knowing that it's actually just margarine -- would you still buy plant-based butter? https://t.co/ZBkDTVrTse

[Peel Back the Label @PeelBackLabel]

All strawberries: *are non GMO*

@DoleTweets:

[Peel Back the Label @PeelBackLabel]

No GM 🍇 = No GMO 🍷

Do better, @MezzacoronaWine.

[Mezzacorona Wine @MezzacoronaWine]

Certified Sustainable Quality, from the vineyards to the wine. Mezzacorona is proud to be certified by the @NonGMOProject! 🌿 #nongmo

[Peel Back the Label @PeelBackLabel]

Don’t fall victim to the deceptive marketing strategies companies like @PearlsOlives use to boost sales. Help us fight back and #PeelBackTheLabel.

[Peel Back the Label @PeelBackLabel]

Check out a recent op-ed in @USAToday about food marketing, manipulation and misinformation. “Choose based on fact," Denby Royal says. "Your pocketbook and peace of mind will thank you."
https://t.co/2Lxj90KqSS