The last World Cup showed football being packaged for sale.
Gianni Infantino oversaw:
• Games split into quarters for TV ads
• A 30-minute half-time
• The World Cup trophy used as a marketing prop
And now FIFA want to sell the tournament's commercial rights for $20 BILLION.
If investors take control, do you honestly think they'll want less advertising?
Where does it end?
Commercial breaks every 15 minutes?
Longer stoppages?
More entertainment. Less football.
Football fans should be terrified.
@havehopehut Platformed terribly like the rest of Englands attackers. It’s no surprise that he does bits for Bayern, because he’s playing in a team that prioritises attacking football. What do you expect him or anyone to do when you have 4 Argentinians on your first touch and no options ahead