W.L. "Perch" Nelson

President and CEO, @PhoenixAmerHosp | Business Transformation Advocate | Future of Real Estate in Hospitality | Leadership with Impact

[W.L. "Perch" Nelson @PerchNelson]

This take on #Tech-Enabled #Hospitality is spot on! Mindset, culture, and strategy are key to real #DigitalTransformation. From AI to space-as-a-service, innovation is reshaping the #GuestExperience like never before. #HospitalityInnovation @hospitalitynet

[Phoenix American Hospitality @PhoenixAmerHosp]

Jessica Gillingham’s #Tech-Enabled #Hospitality is a call to action. From AI to space-as-a-service, it unpacks how mindset, culture, and strategy drive #DigitalTransformation. Tech is enhancing hospitality. #HospitalityInnovation @hospitalitynet https://t.co/iZFJ2qKSJj

[W.L. "Perch" Nelson @PerchNelson]

Stretching yourself too thin means that no one gets enough of your attention, which defeats the purpose. #IntentionalLeadership, providing a stellar #GuestExperience, and learning to say "no" to what you know you can't take on is critical. #HospitalityLeaders

[PJ Milani | Visual Teacher💡 @milanicreative]

Friendly reminder: You can't fill every cup.
(and that's perfectly okay)

[W.L. "Perch" Nelson @PerchNelson]

In #hospitality, the unseen moments matter most. It’s not just about avoiding bad reviews but showing genuine care in every interaction. A simple smile or thoughtful follow-up can turn a stay into a cherished memory. Attention and kindness build lasting loyalty. #ServiceWithSoul

[W.L. "Perch" Nelson @PerchNelson]

Last-minute bookings are rising, especially in cities like New York, but #travelers are willing to pay higher rates closer to arrival. This means #hotels should rethink early-bird discounts and focus on #DynamicPricing to capture late demand. @skift https://t.co/j0jLmJcq5O

[W.L. "Perch" Nelson @PerchNelson]

#Travel is back, but the world has changed. The future of #tourism will be shaped by geopolitics, #sustainability, and technology. Leaders must adapt with smarter governance, skills investment, and innovation to thrive in any scenario. #TravelTrends @wef https://t.co/CtdbTksdKg

[W.L. "Perch" Nelson @PerchNelson]

Great #HospitalityLeadership isn’t just about service. It’s about inspiring teams, creating memorable #GuestExperiences, and leading with #empathy under pressure. Strong leaders turn good stays into unforgettable ones. #HospitalityLeadership

[W.L. "Perch" Nelson @PerchNelson]

Love seeing teams come together for something bigger than business. Every toy is more than a gift -- it’s a moment of joy and comfort for families in challenging times. Huge kudos to the #PAH team for making a real difference. 💙 #PAHGivesBack

[Phoenix American Hospitality @PhoenixAmerHosp]

The PAH team came together for a Toy Drive supporting @RMHDallas! From baby toys to teen gifts, every donation helps bring a little joy to families facing tough times. Grateful to give back to a great cause. 💙 #PAHGivesBack #RMHDallas #ToyDrive #HospitalityCares

[W.L. "Perch" Nelson @PerchNelson]

U.S. #hotel performance remains mixed amid near-term headwinds and tough YOY comps from last year’s storms. Sociopolitical factors add pressure in some markets, but with July likely the low point, #demand is expected to strengthen through the quarter.

[Phoenix American Hospitality @PhoenixAmerHosp]

U.S. #hospitality saw its fourth straight week of #RevPAR decline (down -3.3% YoY) during the July 13-19 week, reflecting softer demand (-1.8%) and a slight dip in ADR (-0.7%). While occupancy held at 71.6%, it’s clear travelers are being more selective. https://t.co/q8YLHCMebv

[W.L. "Perch" Nelson @PerchNelson]

Staying strong on your positions builds #respect and fosters #trust. It proves integrity, especially when tested. #corevalues set expectations for company performance and develop engagement and inspiration. When a team aligns on values, trust and results naturally follow.

[W.L. "Perch" Nelson @PerchNelson]

U.S. #RevPAR looks flat (-0.1%), but Vegas (-28.7%) skewed results. Top 25 markets (excluding Las Vegas) held steady (-0.2%), while rural areas varied. Macro trends often mask #local realities, and success demands market-by-market agility. #Hospitality

[Phoenix American Hospitality @PhoenixAmerHosp]

Data from the first week of July showed the #July4th week boosted early-week travel—RevPAR up 6.6%. Luxury dipped slightly after 16 strong weeks. #Summer looks uneven: weaker international demand, but stadium concerts & a weaker dollar may help. ☀️ https://t.co/iClF7qoaMb

[W.L. "Perch" Nelson @PerchNelson]

Notably, TSA screenings rose while #hotel demand fell, signaling a shift to alternative accommodations such as short-term rentals, cruises, and camping. These alternatives now pose material headwinds, compounded by #internationaltravel imbalances during peak #summer season.

[Phoenix American Hospitality @PhoenixAmerHosp]

U.S. #Hotels Update (July 6-12):

#RevPAR fell 3.7%, extending July’s slump.
🔹 Weak #businesstravel (weekdays down)
🔹 Leisure softer but outperforming
🔹 Luxury (-2%) fared best vs mid-scale (-4%) & economy (-5%) https://t.co/V0jhkvDyjK

[W.L. "Perch" Nelson @PerchNelson]

I've seen more teens skip gritty #firstjobs now, internships replace diner shifts. But those jobs teach #skills that stay with you: working exhausted, respecting unseen labor, and showing up on time.

What did your first job teach you?

[W.L. "Perch" Nelson @PerchNelson]

Three ways to address hospitality's labor challenge:

- Tech-infused training programs

- Career rebranding

- Earn-while-you-learn models

The future workforce wants meaningful #techcareers, and we can build them in #hospitality. https://t.co/SQorN91kv0

[W.L. "Perch" Nelson @PerchNelson]

Strong #leaders prioritize connection over control. They know #trust and connection are the foundation of demanding #excellence while supporting growth. Trust isn’t earned through fear; it’s built on reliability. Strong leaders build. Tough leaders break.

[W.L. "Perch" Nelson @PerchNelson]

68% of #hospitality workers & 47% of managers are burning out from understaffing, long hours & tough guests taking their toll. Yet 3/4 rarely get feedback from managers. Personal, regular #recognition triples engagement. Silence costs us talent & morale. https://t.co/q2sXIvfG4Z

[W.L. "Perch" Nelson @PerchNelson]

EY data: Hotel loyalty programs hit 675M+ members but remain transactional. Our challenge is to build #guestloyalty by transforming digital convenience (44% investing in UX) into real emotional engagement. https://t.co/Oa3yqjOnfs

[W.L. "Perch" Nelson @PerchNelson]

National #hoteltrends mask #regional realities. While Vegas struggles, Orlando thrives. Tailor pricing to micro-markets, track #local demand drivers daily, and act on neighborhood-level data. Recovery favors the geographically savvy. https://t.co/EgyvdteRfx

[W.L. "Perch" Nelson @PerchNelson]

In high-pressure environments, even well-intentioned communication can trigger conflict. Stay calm under pressure: Pause. Name the emotion. Respond with clarity. Civility reduces conflict, boosts morale, and drives results. #Leadership

[W.L. "Perch" Nelson @PerchNelson]

#Tech handles transactions, but people create #experiences. The best #hotels know: AI can't replace attentive service, genuine care, or that perfect personal touch. https://t.co/Tp7P6PWoLN

[W.L. "Perch" Nelson @PerchNelson]

While the U.S. #hotel rebound is encouraging, it’s clear that major markets like Las Vegas (-17.4% RevPAR) and Houston (-3.4%) are still lowering national averages. Excluding these two markets, U.S. #RevPAR actually grew +4.2% showing #regional nuances matter.

[Phoenix American Hospitality @PhoenixAmerHosp]

U.S. hotels rebounded last week! 📈 RevPAR +3.3% as later school breaks & Juneteenth travel boosted demand. Northern markets & long weekends drove gains. #HotelTrends https://t.co/c5W3qzbvey