Peter Friedman

Founder and CEO @LiveWorld, author of The CMO's Social Media Handbook and former VP, Apple. Fine Art Photographer. Traveler. Dog person. Hat guy.

[Peter Friedman @PeterFriedman]

Reaching healthcare professionals means meeting them on their own schedule—often late at night, on weekends, or in those brief midday breaks. https://t.co/TW3t1x54M6

[Peter Friedman @PeterFriedman]

This means a billion users will now see enhanced search results with links to publishers and businesses right within the overview. Multiple language support, including Portuguese and Japanese, makes it easier than ever to connect with diverse audiences. https://t.co/bT8uzCEnuy

[Peter Friedman @PeterFriedman]

Over 90% of doctors say these ads help patients understand their treatment options, leading to more informed conversations at the doctor’s office. More than half of surveyed patients discovered new health conditions through pharma ads. https://t.co/TKNGZM8yY5

[Peter Friedman @PeterFriedman]

With 80 million daily users, Roblox is more than just a gaming platform—it’s a powerful space for brands to engage younger audiences. Brands like the Singapore Government have jumped in, using Roblox to create meaningful, memorable experiences. https://t.co/Bn8SAwOggF

[Peter Friedman @PeterFriedman]

Reddit is where people are turning for authentic info and diverse opinions. According to Adobe Express, 63% of Americans now use Reddit as a regular search engine, with Gen Z leading the pack at 84%! https://t.co/flUo09TKv3

[Peter Friedman @PeterFriedman]

Because Threads prioritizes posts with lots of replies, these tactics have become super effective—and kind of annoying! https://t.co/upDOucymd0

[Peter Friedman @PeterFriedman]

The best leaders today aren’t just sticking to traditional interviews—they’re embracing podcasts to connect in a more meaningful way. https://t.co/v4gxKIF3ls

[Peter Friedman @PeterFriedman]

Working together is more than just collaboration—it’s about recognizing the unique strengths each person brings to the table. I’m proud to be part of a team where diversity is celebrated, and where we are constantly pushing forward, creating, and innovating side by side.

[Peter Friedman @PeterFriedman]

Read the blog post now to see how you can start implementing this essential strategy in your next marketing campaign: https://t.co/0ckKZsTnqy

[Peter Friedman @PeterFriedman]

Want to know more? Download our Navigating Compliance in Pharma Marketing Guide to see how the right agency partner can successfully guide you through the compliance and regulations process: https://t.co/9BGaGNAHq0

[Peter Friedman @PeterFriedman]

This shift means brands need to adapt their SEO strategies to ensure their content remains visible. To keep up, it’s essential to create high-quality, authoritative content that AI will recognize and feature in these overviews.

[Peter Friedman @PeterFriedman]

Effective pharma influencer campaigns don’t happen by accident. Every step is designed to ensure the campaign is engaging, impactful, and fully aligned with the brand’s goals and industry regulations.

Learn more: https://t.co/xdWK4yC2HS

[Peter Friedman @PeterFriedman]

From hiring experts to emphasizing the power of their high-intent searches, Reddit is making all the right moves. With over a billion searches monthly, this could open up new opportunities for advertisers looking to tap into highly engaged communities. https://t.co/teFO8WwPDo

[Peter Friedman @PeterFriedman]

Elmo’s impact is a powerful reminder that we all need to check in with ourselves and each other. https://t.co/gpUJwtabdI

[Peter Friedman @PeterFriedman]

Social media marketing is evolving, and platforms like Reddit and LinkedIn are gaining ground. As Meta and X make changes that affect link posts, marketers are shifting their focus to alternative platforms. https://t.co/Ejb8Mj3qTx

[Peter Friedman @PeterFriedman]

Influencer marketing boosts awareness, builds trust, and expands reach, ultimately leading to better health outcomes.

[Peter Friedman @PeterFriedman]

Using an ad blocker on YouTube? Get ready for unskippable blank screens. This new tactic is part of YouTube's push to increase Premium subscribers, now over 100M strong. Server-side ad injection makes skipping ads harder than ever. https://t.co/h0XQBM4val

[Peter Friedman @PeterFriedman]

Meet MedLM, Google's latest AI innovation for healthcare! These models are designed to aid with medical Q&A and document summarization, offering valuable support to healthcare professionals. https://t.co/xE08j8Q4f7

[Peter Friedman @PeterFriedman]

Yet another Musk ego driven trashing about.

Musk declared "now it is war" against these advertisers. X CEO Linda Yaccarino said the lawsuit is backed by evidence of illegal boycott coordination. https://t.co/pEuWP5sr1s

[Peter Friedman @PeterFriedman]

With 85% of HCPs reporting that patients mention social media posts during visits, it's clear that social platforms are vital for sharing accurate health information. Despite this, nearly 90% of HCPs believe that pharma is underutilizing social media. https://t.co/BUVJAwVQYa