Phia

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👇 join 1.5M+ smarter shoppers

[People @people]

Phoebe Gates' App Raises $35 Million as Khloé Kardashian Says She Was Inspired to Invest by Mom Kris Jenner (Exclusive) https://t.co/rqtnQ7KaKG

[Vogue Magazine @voguemagazine]

Alix Earle, Khloé Kardashian, Sydney Sweeney, Mindy Kaling, Sophia Bush, Alexandre Arnault, Karlie Kloss — Phia has added a roster of more than 30 names to its cap table. What now? https://t.co/yhyMRQcIvd

[CBS Mornings @CBSMornings]

AI-powered shopping app Phia, which compares pricing on clothes, shoes and accessories, is announcing dozens of celebrity investors, including Mindy Kaling, Khloe Kardashian, Jessica Alba, Shaboozey and Ashley Graham.

Phoebe Gates and Sophia Kianni tell CBS Mornings how they chose investors, their rapid growth and the best advice they have received on their podcast, “The Burnouts.”

[FORTUNE @FortuneMagazine]

Stanford roommates @PhoebeAdellle and @SophiaKianni started @PhiaCo_, an AI-driven shopping agent that launched in April 2025 and has since reached 500,000 users and more than 5,000 direct brand partners. https://t.co/0oBwhgUfQd