to every artist/person out there, your life & career will hardly ever just be vertical, and the purpose of art goes beyond charts, sales, analytics, algorithms. this shit has its natural & unnatural ups & downs, but the best thing you can do is create things that are honest, so that you never look back & have regrets. everyday you’re breathing you get an opportunity to reintroduce yourself & put something meaningful out into the world. do the work. have fun doing it. everything else is a bonus.
Monthly listeners and IG followers don’t measure fandom.
If an artist can sell out 400-cap venues, they have actual, real-world, paying fans.
And if they can achieve hard ticket sales without a large social following, even more impressive.
Tell a friend.
I predicted the underground scene will make a comeback bc people will grow tired of gimmicks. And I feel like everyone loves an underdog story. People can tell when it’s passion vs gimmick. We’re back to finding hidden gems fr.
The best part about RAYE’s sophomore is that it feels alive, sentient, active. It makes you feel something, have an emotional response to it. That is the art I respect the most, it’s the art I crave more of in a climate of phoning it in.
The point of social media for artists should be to build a community that supports you. Not to go viral.
Trying to “go viral” is why a lot of ppl don’t like social media…bc it’s not built for that fr
We’re led to believe that success is measured by streams, likes, awards, and advances. Real success is having the freedom to create and building a career around music you believe in.
I encourage artists to get in their bag of creating classic body’s of work. I know it’s a content game. I know we gotta pump pump pump music out, etc. But, I promise you, if you just slow down a little and do your BEST work for YOURSELF, your art will carry you.
Why do so many artists promote their album for one week and then kill all momentum. No, yell at us for months actually. The best artists are those who never let us forget they are in era. It’s not too cool to self promote.
And I’m not talking about lavish experiential stunts
@DonMichaelJr No, it hasn't. The tools change, the core doesn't. Finding and nurturing talent is the same mission. If you're an A&R complaining about the lack of "real" hits, you have the power to be the change. Go make one.
The funniest part of the "we need real A&Rs" complaint attached to this 'rap is stagnant' story is that half the people saying it are A&Rs. Dude, you are the help you've been waiting for. The job description hasn't changed. Nobody is stopping you. Go sign someone and do the work.