Excelsior! ⚽ 🎾

If, in any two years if his adult life, men could learn as much as an infant learns in his first two years, they would have the capacity of genius.

[Excelsior! ⚽ 🎾 @PhilPlanter]

Oh dear!

[Benny Johnson @bennyjohnson]

My goodness.

CBS was just forced to release the FULL Kamala Harris interview that they butchered and severely edited to make her sound like she had a functional brain stem.

She does not. We dodged a bullet.

Kamala is retarded.

I mean it. Watch:

[Excelsior! ⚽ 🎾 @PhilPlanter]

Piece-of-shit Ex-EFL footballer convicted of child cruelty and grievous bodily harm.
Equally piece-of-shit mother, knew, did nothing about it. Will likely walk away, Scott free.
https://t.co/zaxoADYofb

[Excelsior! ⚽ 🎾 @PhilPlanter]

More Gabby Thomas, less Megan Thee Stallion!

[Emmanuel Acho @EmmanuelAcho]

I wish women like Gabby Thomas got more praise, so I’m going to praise her until she does.

Of all of the incredible Olympians, she may be the most impressive. 👏🏾👏🏾👏🏾

#Paris2024 #Olympics

[Excelsior! ⚽ 🎾 @PhilPlanter]

Inbreeding: Low IQ, irrational rage and fanaticism!

[Fr Calvin Robinson ©️®️ @calvinrobinson]

A majority of Pakistanis and a large percentage of Moslems are inbred.

Low IQ, irrational rage and fanaticism are symptoms of inbreeding.

Could that have something to do with current events?

Multiculturalism does not work.
Diversity is not our strength.

[Excelsior! ⚽ 🎾 @PhilPlanter]

Copywriting: Salesmanship in print!

[David Perell @david_perell]

Harry Dry is the best copywriter I know.

He's built a 130,000-person newsletter teaching people how to do it, and by the end of this interview, you'll be at least a Green Belt in copywriting.

Some of his rules for writing:

1) A great sentence is a good sentence made shorter.

2) Writing great copy begins with having something to say in the first place.

3) Copy is like food. How it looks matters.

4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).

5) Kaplan's Law of Words: Any word that isn't working for you is working against you.

6) You know a paragraph is ready to ship when there's nothing left to remove. It's like a Jenga tower. The entire thing should collapse if you remove something.

7) Make a promise in the title so the reader knows exactly what they're going to get if they click. Then, deliver on the promise.

8) The three laws of copywriting: (1) Make it concrete, (2) make it visual, and (3) make it falsifiable.

9) Make it concrete: Don't be abstract. For an example, say you're writing about habits. Don't talk about "productive routines." That's abstract. Write about "waking up at 6am to write" instead. It's concrete — and much more vibrant.

10) Make it visual: People see in pictures. This is why instead of memorizing card numbers directly, world memory champions memorize cards by turning them into pictures and then back to cards.

11) Make it falsifiable: When you write a sentence that's true or false, you put your head on the chopping block, which makes people sit up in their seat.

12) When has a falsifiable statement resonated? Galileo got sentenced to a decade of house arrest for saying that the earth spins around the sun. That's a falsifiable sentence. But nobody would've done anything if he'd said that the earth has a harmonious connection with a celestial object.

13) Write with the delete key. Using fewer words lets you be more impactful with the words you keep.

14) The job of a sales page is to make a bold claim at the top. Then spend the rest of the page backing up what you've said... with a ridiculous amount of proof.

15) If your competitor could've written the sentence, cut it.

16) Good copy is differentiated. Here's an example: Elon Musk shouldn't write "The Cybertruck is the world's best truck." Ford or Dodge can write that sentence. But only Elon can write: "The Cybertruck is tougher than an F-150 and faster than a Porsche."

17) Some days, the writing comes easily. Some days, it takes sweat. The reader doesn't care if you wrote for two minutes, two hours, or two days. The ink looks the same.

18) Great copy reads like your customer wrote it. Talk to them.

That's just an introduction to the copywriting philosophy of @harrydry.

I've shared the full interview below. I recommend you watch this one because we pull from so many visual references and do a lot of screen sharing. If you'd rather watch on YouTube, I've shared the link in the reply tweets.

[Excelsior! ⚽ 🎾 @PhilPlanter]

Afro Argentines. Where are they now?

[Flvco Cruza Fronteras @flvcovlquimistv]

Argentina���🇷 used to have one of the blackest populations outside of Africa, with a blk population rivaling that of the US percentage wise. Then they executed one of the most successful genocides of all time.

Here's how they did it:

[Excelsior! ⚽ 🎾 @PhilPlanter]

This.

[Catturd ™ @catturd2]

Trump should run this as a campaign ad.

[Excelsior! ⚽ 🎾 @PhilPlanter]

The Nonconformist https://t.co/uU50GH9TKV

[Excelsior! ⚽ 🎾 @PhilPlanter]

Would you be as forgiving?

[CBS Sports Golazo ⚽️ @CBSSportsGolazo]

In the late 1990's, USMNT teammate of Eric Wynalda, John Harkes, was found to be having an affair with Wynalda's wife.

Wynalda discusses the impact on his family, forgiveness, playing with Harkes after finding out and more 🗣️

[Excelsior! ⚽ 🎾 @PhilPlanter]

Scammers!

[Time Capsule Tales @timecaptales]

8 biggest scam artists in history:

1. Charles Ponzi - The original Ponzi scheme, Charles was born in Italy in 1882 & immigrated to the United States in the early 1900s, where he embarked on a series of dubious ventures before devising his fraudulent scheme.

In the late 1910s, Ponzi promised investors a 50% profit within 45 days or 100% profit within 90 days, exploiting the idea of arbitrage involving international postal reply coupons. When a person received a letter from overseas, they also received an IRC that they could redeem to send a reply. Ponzi zeroed in on the idea of buying IRCs in one country & exchanging them in a different country, where the value was higher.

He lured investors with the promise of doubling their money within a few months. However, Ponzi’s scheme was unsustainable & based on a flawed premise. Instead of investing in postal reply coupons, he used new investors’ money to pay returns to earlier investors, creating a facade of profitability. This structure relied solely on an influx of new investments to sustain payouts.

The scheme unraveled in 1920 when investigative journalists and financial authorities began to question the legitimacy of Ponzi’s operations. As the flow of new investors dwindled, Ponzi could no longer meet the escalating demands for returns. Eventually, his fraudulent scheme collapsed, causing devastating losses for thousands of investors.

Ponzi was convicted on federal and state charges of fraud and scammed investors out of an estimated $7 million, reported The Telegraph. However, some sources estimated investors’ losses as high as $20 million.

[Time Capsule Tales @timecaptales]

8 biggest scam artists in history:

1. Charles Ponzi - The original Ponzi scheme, Charles was born in Italy in 1882 & immigrated to the United States in the early 1900s, where he embarked on a series of dubious ventures before devising his fraudulent scheme.

In the late 1910s, Ponzi promised investors a 50% profit within 45 days or 100% profit within 90 days, exploiting the idea of arbitrage involving international postal reply coupons. When a person received a letter from overseas, they also received an IRC that they could redeem to send a reply. Ponzi zeroed in on the idea of buying IRCs in one country & exchanging them in a different country, where the value was higher.

He lured investors with the promise of doubling their money within a few months. However, Ponzi’s scheme was unsustainable & based on a flawed premise. Instead of investing in postal reply coupons, he used new investors’ money to pay returns to earlier investors, creating a facade of profitability. This structure relied solely on an influx of new investments to sustain payouts.

The scheme unraveled in 1920 when investigative journalists and financial authorities began to question the legitimacy of Ponzi’s operations. As the flow of new investors dwindled, Ponzi could no longer meet the escalating demands for returns. Eventually, his fraudulent scheme collapsed, causing devastating losses for thousands of investors.

Ponzi was convicted on federal and state charges of fraud and scammed investors out of an estimated $7 million, reported The Telegraph. However, some sources estimated investors’ losses as high as $20 million.

[Excelsior! ⚽ 🎾 @PhilPlanter]

Vincent Kompany #BayernMunich manager

This is a ridiculous appointment, if true. I like #Kompany. I would like to see him succeed. But, he’s done nothing to deserve this appointment. He was barely deserving of another season as Burnley manager. https://t.co/b1IXjk9TfS

[Excelsior! ⚽ 🎾 @PhilPlanter]

Jackson should have seen RED for that tackle.
#AFCCHE

[Men in Blazers @MenInBlazers]

Should Nicolas Jackson have faced punishment for this?

[Excelsior! ⚽ 🎾 @PhilPlanter]

Come on you Palace!
#cpfc

[Excelsior! ⚽ 🎾 @PhilPlanter]

Shameful! #Madueke and #Jackson should both be fined a week’s wages.
#CFC

[Becky @_beckyy2]

I’m sorry but I just can’t get over it, literal children 😭

[Excelsior! ⚽ 🎾 @PhilPlanter]

This is an embarrassing! Chelsea have an established penalty taker – Cole Palmer. These are professional footballers, not children. This type of ill discipline warrants a fine of a week’s wages for being selfish.

[NBC Sports Soccer @NBCSportsSoccer]

Chelsea players had a heated exchange over who would take this penalty kick. They were winning 4-0 at the time. 👀

[Excelsior! ⚽ 🎾 @PhilPlanter]

Magnificent performance by Crystal Palace today!
#LIVCRY

[Excelsior! ⚽ 🎾 @PhilPlanter]

SIMON JORDAN: Why it's time for Marcus Rashford to leave Man United
#mufc #MarcusRashford https://t.co/0a53LlBW9k

[CALL TO ACTIVISM @CalltoActivism]

Here is George Clooney’s response after Trump accused him of being a "Hollywood elite."

"Here’s the thing: I grew up in Kentucky. I sold insurance door-to-door. I sold ladies’ shoes. I worked at an all-night liquor store. I would buy suits that were too big and too long and cut the bottom of the pants off to make ties so I’d have a tie to go on job interviews. I grew up understanding what it was like to not have health insurance for eight years.

So this idea that I’m somehow the “Hollywood elite” and this guy who takes a shit in a gold toilet is somehow the man of the people is laughable.

People in Hollywood, for the most part, are people from the Midwest who moved to Hollywood to have a career. So this idea of “coastal elites” living in a bubble is ridiculous. Who lives in a bigger bubble?

He lives in a gold tower and has twelve people in his company. He doesn’t run a corporation of hundreds of thousands of people he employs and takes care of. He ran a company of twelve people!

When you direct a film you have seven different unions all wanting different things, you have to find consensus with all of them, and you have to get them moving in the same direction.

He’s never had to do any of that kind of stuff. I just look at it and I laugh when I see him say “Hollywood elite.” Hollywood elite? I don’t have a star on Hollywood Boulevard, Donald Trump has a star on Hollywood Boulevard! Fuck you!"

- George Clooney

actor, philanthropist, humanitarian & activist