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[. @PhysCstudy]

My new book When Fitness Went Global is out today!

It’s the story of how gyms, diets, supplements, influencers, and strength culture went from local experiments to a worldwide industry. From Sandow to smartphone era.

If you’re interested in sport, history, fitness, or how we built the modern body, this is for you.

It’s currently 10% off with @BloomsburyHist

Linkl: https://t.co/EzMG5V49x2

Thanks to everyone who supported this project along the way. I could not be more excited!!!

[. @PhysCstudy]

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