Sash

Ghostwriter and Senior Consultant to Fintech Firms | Educational Email Sequence Specialist | 10+ years in Fintech, Financial Services and Management Consulting

[Sash @PillaySash]

I enjoyed reading through the three lessons learned from Super Apps - lots of food for thought! https://t.co/kFNjrCKwPX

[Sash @PillaySash]

Industries like blockchain, which are tricky to understand and (relatively) new to the consumer can benefit from great education - which starts with good writing.

https://t.co/Rs3LRro2Wj

[Sash @PillaySash]

And just like that you understand the basics of a funnel! Now what do you do with this? Your customers are waiting, so build your funnel out now. Afterall you already have what you need to start.

[Sash @PillaySash]

Close the Sale: You've walked your lead down the funnel aisle and now you're popping the big question: Will you buy from me? And they will. Why? Because they Know Like and Trust you.

[Sash @PillaySash]

Nurture the Lead: You engaged on social media, now engage one-on-one - but at scale. Because that's what email newsletters allow you to do. You can share your insights and thought-provoking questions via your newsletter - and get your audience to Know, Like and Trust you.

[Sash @PillaySash]

Capture Contact Information: Social media is rented land. Funnel your audience somewhere that you control. That way, if all of social goes away tomorrow you still have a way to reach the audience you worked so hard to build.

[Sash @PillaySash]

Most people think learning how funnels work is complicated.

But here's a 30-second overview.

A quick breakdown on:

Attract Attention
Capture Contact Information
Nurture the Lead
Close the Sale

Let’s dive in…

[Sash @PillaySash]

Attract Attention: I'm not talking about clickbait. I'm talking about sharing content that meets your target audiences fears, frustrations and hopes at the place they hang out online. Share stories, stats or lessons - there's mpre to write about than you think.

[Sash @PillaySash]

Stay Top of Mind: With a regular email newsletter you can be on your customer's mind, even if they don't open your email. Also, the regular cadence provides your audience with the comfort of your staying power: You are in this for the long term and committed to their success.

[Sash @PillaySash]

You're better off sending 1 newsletter a week for six months than sending an email only when you're looking for a good conversion rate. Why? Your audience won't "Know, Like or Trust" you. Here are 3 ways sending a consistent email newsletter can help you:

[Sash @PillaySash]

Social Proof: You have a direct line to your customers with email newsletters. Sharing case studies and user reviews helps them see how other customers have won with your product - showing that you can deliver (without you selling strongly them on your product or service).

[Sash @PillaySash]

Were you feeling stuck with your writing? Don't overthink your 1st draft.

No deleting.
No second guessing yourself.
No editing before you've written (or typed) anything.

Just you, your 1st draft, and your trust that you'll refine it in the editing stage.

It works every time.

[Sash @PillaySash]

Spotify and payment tech is an interesting exploration what's capable with an active user base. Love this read!

https://t.co/XtMfyHEa4w

[Sash @PillaySash]

Learn how to refine your sales and marketing funnel in 5 days - and more about the latest lead generation tool. https://t.co/cVTRXgg7oS

[Sash @PillaySash]

Yesterday, Facebook and Instagram experienced outages. Businesses had no way of contacting the audiences they worked so hard to build- unless they were on their email list. Lead generating assets are so important - sharing a recent one in this thread.

https://t.co/FsU3FaB0wM

[Sash @PillaySash]

Are you a quant or developer? This hedge fund manager would like to meet you.

I'm particularly excited by this article because it shares why the firm is hiring and what they need the extra hands for- as well as an indication of the culture.

https://t.co/O8zzZrS6GQ

[Sash @PillaySash]

One app to manage customers entire financial lives? That's @monzos big goal - and it's starting to look attainable with this next funding round!

https://t.co/HDsdf61W5S

[Ronald van Loon @Ronald_vanLoon]

The elements of the complete metaverse
by @antgrasso

#MachineLearning #ArtificialIntelligence #Technology #NLP

cc: @bigdata @yvesmulkers @kuriharan https://t.co/NADTZKnrDm"

[Sash @PillaySash]

Love this rundown by @Finovate! Particularly enjoyed reading about @AdvicePay's move to integrate with @eMoneyAdvisor for a smoother customer experience!
https://t.co/P1KwONhjYN