Pirogov Marketing

Marketer, Google Ads & Meta Ads specialist | Premium Google Partner | 12 years experience. CPL down 30-60%, ROAS up to 300-800%.

[Pirogov Marketing @PirogovAds]

"Not just a table with comments." A retailer on our reporting: a live 12-page dashboard with cost per lead and every key metric. Does your report show revenue by channel next to expenses? #Ecommerce #RetailBusiness

[Pirogov Marketing @PirogovAds]

A 5x ROAS can still lose money if your true margin needs 6.9x to break even. ROAS ignores COGS, shipping, and overhead entirely. #GoogleAds #Ecommerce

[Pirogov Marketing @PirogovAds]

One misrepresentation flag suspends your entire Merchant Center. Every Shopping ad, all at once. Fix contact page, return policy, shipping terms, and product claims BEFORE you appeal. Failed reviews can add a cool-down. #Ecommerce #GoogleShopping

[Pirogov Marketing @PirogovAds]

A prospect wanted Performance Max with a CPC cap on a brand-new account and planned to google his own ads daily. PMax has no CPC control, and self-searches can hide your ad from you. I said no. #GoogleAds #PPC

[Pirogov Marketing @PirogovAds]

Your agency report shows 340 clicks. That is not a business result. Ask what it cost per closed deal — the answer tells you everything. #B2BMarketing #IndustrialMarketing

[Pirogov Marketing @PirogovAds]

90% of the searches triggering an industrial flooring company's Google Ads were irrelevant. Fixed targeting + call tracking = 6x more calls, 10x lower cost per call. Check your search term report. #GoogleAds #B2BMarketing

[Pirogov Marketing @PirogovAds]

Cheaper lead ≠ cheaper deal. A 5% close rate vs 20% flips the entire campaign ranking. Run Cost divided by (Conversions × Close Rate) before your next budget decision. #B2BMarketing #GoogleAds

[Pirogov Marketing @PirogovAds]

Lead volume up, pipeline empty = measurement problem, not targeting. Same conversion tag for tire-kickers and real RFQs teaches Google to buy the cheap ones. Fix the signal, fix the leads. #GoogleAds #B2BMarketing

[Pirogov Marketing @PirogovAds]

@HalakiPrashant @corunnerai Hi! Quick question: is the main goal outbound meetings, or paid channels (LinkedIn/Google Ads) feeding a booking funnel? Happy to share how we've approached both.

[Pirogov Marketing @PirogovAds]

@Werewolf_V Hi! I run Google Ads accounts for a living and take on contract oversight. To scope it: what's the current setup (budget, goals, how long it's been running), and is the main pain point results, tracking, or just no one watching it day to day?

[Pirogov Marketing @PirogovAds]

@somuroxx18 Hey! What kind of business is this for, and have you run any paid ads before? Happy to give a quick read on whether Meta Ads makes sense for you right now and what budget range would actually move the needle.

[Pirogov Marketing @PirogovAds]

Standard PPC advice: run Shopping first, collect conversions, then launch Performance Max.

I skipped that. Launched PMax cold on a kitchen goods store.

ROAS 7.31. Conversion rate 14.81%.

#GoogleAds #PerformanceMax

[Pirogov Marketing @PirogovAds]

Most businesses do not need more random advertising.

They need a complete marketing system: research, ads, SEO, content, website, analytics — connected into one measurable customer acquisition engine.

https://t.co/yjcDGVJ0p6

#DigitalMarketing #MarketingStrategy

[Pirogov Marketing @PirogovAds]

Everyone says "we'll optimize your Google Business Profile."
Almost nobody shows what that actually means.

So I recorded it — the full 8-stage scope I run for every client 👇

https://t.co/Nw5PRpmIHA

#GoogleBusinessProfile #LocalSEO

[Pirogov Marketing @PirogovAds]

Someone 2 blocks away is searching "where to buy near me" right now. Google shows 3 results. Are you one of them?

If not, you're not losing an ad — you're losing a ready-to-buy customer.

Free Google Business Profile audit — link below 👇

#GoogleBusinessProfile #LocalSEO

[Pirogov Marketing @PirogovAds]

Google AdSense switches to Begin-to-Render impression counting Feb 17, 2027. Numbers will drop. Whether earnings follow, Google hasn't said. That silence is the story. #GoogleAdSense #AdTech

[Pirogov Marketing @PirogovAds]

Google's AI performance report is live in Search Console. Impressions only, no clicks yet. Pull AI impressions by page vs organic click trend. That gap is where Google answers instead of refers. #SEO #SearchConsole

[Pirogov Marketing @PirogovAds]

Google removes language targeting from Search campaigns in late September. Your ad creative language becomes the targeting signal. Multilingual PMax accounts are highest risk. #GoogleAds #PaidSearch

[Pirogov Marketing @PirogovAds]

Google Smart Bidding change Aug 17: if your $10 Target CPA campaign delivers at $5, it starts bidding toward $10. Only hits budget-limited campaigns outperforming their target. Check ad group targets too — they're in scope. #GoogleAds #PPCStrategy

[Pirogov Marketing @PirogovAds]

Google's AI Reporting Dashboard is live — type why conversion rate dropped, get a narrative answer. Not a beta. Every account now. Run one prompt this week and check if the AI diagnosis matches yours before you trust it. #GoogleAds #PPC