Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.
It goes against every single rule you can think about as a social lead. Length. Format. Over-produced.
Every comment under the ad said it immediately put Volvo in their consideration set. It's fucking fantastic.
IMPORTANT 🚨: When you become an $XRP millionaire, make a promise to help those in need—your neighbors, family, or anyone who’s struggling on the streets. If God blesses you, share that blessing with others. Thank you so much! 🙏💙