Play Bigger

We are Category Designers.

We believe creation wins & the company that designs the category is best positioned to dominate it.

Book:

[Play Bigger @playbigger]

Our methods are tailored to accommodate early stage companies with Ignite, growth stage companies with Activate and hyper-growth / public companies with Immerse. Learn more about how we might work with your company here > https://t.co/eIL8ZB9kPR

#playbigger #categorydesign

[Play Bigger @playbigger]

🎙️ Category Creation Lab Podcast, "Markets Just Don’t Understand!"...

🌊 Ride the wave of change
💡 Unlock untapped opportunities w/ #ProblemMarketFit
🚫 Avoid skipping the problem for the product
🎧 Listen now: https://t.co/gsckUIbwlJ

[Play Bigger @playbigger]

New Year, New Resolutions...

5 things in 2025 to supercharge your category
1️⃣ Focus on problems, not solutions
2️⃣ Find non-obvious problems
3️⃣ Build ecosystems, not just products
4️⃣ Help competitors follow your lead
5️⃣ Create a Vision for the Future

🔗 https://t.co/XBnaHtwsRH

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🎧Tune in as Mike & Jason delve into the GenAl Trough of Disillusionment & how hype downcycles create the ideal conditions for finding exponential growth and monetizing new markets 🔗 https://t.co/i6wbt4Sr7e

#CategoryDesign #PlayBigger #BusinessStrategy #Innovation #Leadership

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We’re live at the Ray Summit watching @anyscalecompute unveil a powerful POV about the future of AI computing. As AI/ML workloads push limits, rapid innovation in infrastructure has created-the ‘AI Complexity Wall.’ 🚧

#RaySummit2024 #ray #raysummit #AI #Anyscale #categorydesign

[Play Bigger @playbigger]

🌊Wherever your travels may take you this weekend, we hope you are riding a perfect #10 wave...shout out #adambartlett riding the #playbigger board

#laborday #weekendvibes #surfsup #perfect10 #categorydesign

[Play Bigger @playbigger]

CEOs of legendary businesses take positioning seriously. They make a choice to be different, creating or disrupt a very big market category. We share 6 tips to consider when crafting your Point of View Statement >> https://t.co/1EPQ7I7ZVa

#playbigger #process #poisitioning #pov

[Play Bigger @playbigger]

If you are a founder/CEO and experiencing these pain points, your company is likely suffering from a much bigger problem: #marketmyopia @alramadan shares insight...

Watch> https://t.co/sHid8tKufF

#gotomarket #pov #foundersebook #playbigger #monty24 #categorydesign #comingsoon

[Play Bigger @playbigger]

When founders seek growth, the decision they all will have to make is whether to compete or create…hear @alramadan talk about why getting this decision right is so important & how to avoid #marketmyopia https://t.co/QeD0B34ukq
#playbigger #monty24 #categorydesign #foundersebook

[Play Bigger @playbigger]

PODCAST: Category Contenders to Category Kings https://t.co/joxFQ0bG0A

[Play Bigger @playbigger]

In most cases, problem-based selling isn’t actually Problem-Based Selling because most companies are in an established category competing with people who already solve that problem.

Mike Bruno - The Issue with 90% of Problem-Based Selling Strategies https://t.co/zrTOJkjrNb

[Play Bigger @playbigger]

Compete or Create: The Difference Between Incremental and Exponential Returns https://t.co/sEm9sYBwwK

[Play Bigger @playbigger]

In this replay of https://t.co/p4zAD0711i live AMA event with @alramadan, they discover how category designers are fortunate to have a skill that extends beyond startups to nonprofits, global warming, public companies, and more.

[Play Bigger @playbigger]

Feb 5, 12PM EST / 9AM PST // Live Category Thinkers AMA with Al Ramadan of Play Bigger – Beyond Tech Startups
We’ll unpack how category design extends beyond startups to nonprofits, global warming, public companies, and more.
Register: https://t.co/q2gnynnO5m

[Play Bigger @playbigger]

Play Bigger: Reflecting on a Massive Year for Our Companies, Founders & Making an Impact https://t.co/DgXii3nYWl

[Play Bigger @playbigger]

Coming up with a better solution to the same problem is nowhere near as powerful as coming up with a new solution to a different problem. If you don’t see the different problem you are solving, that’s a problem.

[Play Bigger @playbigger]

A Category is a Time Release Capsule https://t.co/NauVdZP8HM

[Play Bigger @playbigger]

Good Ideas are Killing Start-ups. https://t.co/qACNAxn7wI

[Play Bigger @playbigger]

Have you ever been really wrong, but the awkwardness forced you to put in the work to get it really right?https://t.co/JDmvYbAx4v