Our methods are tailored to accommodate early stage companies with Ignite, growth stage companies with Activate and hyper-growth / public companies with Immerse. Learn more about how we might work with your company here > https://t.co/eIL8ZB9kPR
#playbigger#categorydesign
🎙️ Category Creation Lab Podcast, "Markets Just Don’t Understand!"...
🌊 Ride the wave of change
💡 Unlock untapped opportunities w/ #ProblemMarketFit
🚫 Avoid skipping the problem for the product
🎧 Listen now: https://t.co/gsckUIbwlJ
New Year, New Resolutions...
5 things in 2025 to supercharge your category
1️⃣ Focus on problems, not solutions
2️⃣ Find non-obvious problems
3️⃣ Build ecosystems, not just products
4️⃣ Help competitors follow your lead
5️⃣ Create a Vision for the Future
🔗 https://t.co/XBnaHtwsRH
🎧Tune in as Mike & Jason delve into the GenAl Trough of Disillusionment & how hype downcycles create the ideal conditions for finding exponential growth and monetizing new markets 🔗 https://t.co/i6wbt4Sr7e
#CategoryDesign#PlayBigger#BusinessStrategy#Innovation#Leadership
CEOs of legendary businesses take positioning seriously. They make a choice to be different, creating or disrupt a very big market category. We share 6 tips to consider when crafting your Point of View Statement >> https://t.co/1EPQ7I7ZVa
#playbigger#process#poisitioning#pov
In most cases, problem-based selling isn’t actually Problem-Based Selling because most companies are in an established category competing with people who already solve that problem.
Mike Bruno - The Issue with 90% of Problem-Based Selling Strategies https://t.co/zrTOJkjrNb
In this replay of https://t.co/p4zAD0711i live AMA event with @alramadan, they discover how category designers are fortunate to have a skill that extends beyond startups to nonprofits, global warming, public companies, and more.
Feb 5, 12PM EST / 9AM PST // Live Category Thinkers AMA with Al Ramadan of Play Bigger – Beyond Tech Startups
We’ll unpack how category design extends beyond startups to nonprofits, global warming, public companies, and more.
Register: https://t.co/q2gnynnO5m
Coming up with a better solution to the same problem is nowhere near as powerful as coming up with a new solution to a different problem. If you don’t see the different problem you are solving, that’s a problem.