Bernard Arnault going direct is remarkable and worth reading in full
The single most impressive thing is that Arnault (personally, not via company spokesman) responds to a major hit piece without at all accepting the role of defendant
He never complains about “biased reporters” or “they ignored our fact check” etc. He instead:
1) Does not flinch. He starts by giving the rebuttal a title: “Thank You.” Not “Addressing Recent Allegations” or whatever but implying the expose has backfired and made him look good.
Eg: “They used to call me The Terminator. I prefer ‘the last royal family.’ It’s more elegant, and probably better for Dior sales.”
Tone stays measured and bemused throughout; it’s giving Logan Roy
2) Lampoons the allegations. His wry humor makes the expose seem silly and theatrical, his tone is like he’s divulging a stupid child.
He opens with, “Apparently I am the head of ‘the last royal family of France’.”
And drops gems like, “At the Arnault family, apparently, we don’t argue, we conspire. We don’t deliberate, we plot. It’s novelistic… What, in an ordinary family, is simply called Sunday lunch becomes, in our case, an intrigue. It’s a matter of vocabulary.”
3) Reframes the whole narrative. From billionaire to steward, from an oligarch pursuing power to a patriarch preserving an institution built by and for others
Eg: “You describe power as though it were a prize to be won. I experience it as a responsibility to be passed on.
The houses entrusted to me are older than I am. Most will outlive me. My role is to hand them on stronger than I found them. That is why I reject the idea of a dynasty. Dynasties exist to preserve privileges. We work to preserve craftsmanship.”
Interestingly, in the very act of doing this Arnault shows how masterful he is at wielding power, and he summons that skill here to make the reporters look like bumbling neophytes
I have lost every job that requires me to be up early. I have kept my current job for eleven years because I rarely have to be up before noon.
I have tried and tried and TRIED and I cannot get my circadian clock to budge.
I was actually one of the nurses on duty that day, and I can confirm every word. In fact, the moment she walked into the labor ward, we immediately realized this wasn’t going to be like every other delivery we’d spent years training for. We threw away the fetal monitor, the partograph, the blood pressure cuff, the IV cannula, the emergency trolley, and every obstetrics textbook because, as it turns out, all those things were completely unnecessary.
She simply walked to the bed, looked at the baby and said, “Come out.” The baby respectfully complied within minutes. No contractions to monitor, no cervical examinations, no assessment of fetal position, no concern about the size of the baby or the mother’s pelvis. Apparently none of that has ever mattered. We have all been wasting our time.
Immediately after the delivery, the hospital called an emergency meeting. Every obstetrician, midwife, anesthetist and pediatrician was informed that decades of medical training had been based on misinformation. We have now concluded that prolonged labor, obstructed labor, postpartum hemorrhage, shoulder dystocia, eclampsia, emergency C-sections and maternal mortality only happen because women failed to renew their gym memberships.
We’ve also contacted medical schools worldwide to remove Obstetrics & Gynecology from their curriculum. Future doctors will no longer learn about parity, cervical dilation, fetal distress, induction of labor, breech presentation, placenta previa, uterine rupture, or any of those outdated concepts. The only lecture remaining is “Stay Fit and Tell the Baby to Come Out.”
We’ve gone a step further and written to the World Health Organization, ACOG, RCOG and every maternity hospital across the globe to stop wasting resources on labor wards. Apparently the solution to childbirth has been sitting in a gym all along.
On behalf of every doctor, nurse, midwife, researcher, and every woman who has ever experienced a difficult or traumatic labor, we sincerely apologize for not realizing sooner that childbirth is actually a fitness competition. Thank you, sir, for correcting centuries of medical science with one tweet. We are forever indebted to you.