Plus 94 Research

The Science Of Decision Making.
Committed to providing you with actionable market research solutions, enabling you to make vital decisions with confidence.

[Plus 94 Research @Plus94_Research]

Attention has shifted to video-first platforms.

MAPS tracks how South Africans consume video content across social media and digital environments.

Subscribe for deeper insight: https://t.co/TZXbUw3KZO

#Plus94Research #MAPSData #ConsumerInsights #MarketResrach

[Plus 94 Research @Plus94_Research]

Africa’s strength lies in understanding its people, markets, and potential.

At Plus 94 Research every insight helps shape smarter decisions for a stronger continent.

Happy Africa Day.
Plus 94 Research — The Science of Decision Making.

#AfricaDay #MarketResearch #Plus94Research

[Plus 94 Research @Plus94_Research]

Radio still shapes consumer attention in South Africa, but the audience landscape is shifting.

MAPS tracks listening behaviour, station reach, and media habits nationwide.

Subscribe: https://t.co/TZXbUw3KZO

#Plus94Research #MAPSData #MediaPlanning #MarketResearch

[Plus 94 Research @Plus94_Research]

🚨 MARKET SIGNAL

Convenience is quietly outperforming loyalty across multiple categories.

Brands that fail to adapt will feel it in market share first.

#ConsumerTrends #RetailInsights #MarketResearch

[Plus 94 Research @Plus94_Research]

Streaming is reshaping South Africa’s media landscape. MAPS tracks which on-demand platforms consumers use, who’s subscribing, and where attention is shifting.

If these STATS impact your business, subscribe: https://t.co/TZXbUw3dag

#MAPSData #MediaPlanning #Plus94

[Plus 94 Research @Plus94_Research]

With the Michael Jackson biopic & Devil Wears Prada hype, cinema trends matter. MAPS tracks who’s going, where they go, and what they spend.

If these STATS impact your business, subscribe here: https://t.co/TZXbUw3KZO

#MAPSData #MarketResearch #MediaPlanning

[Plus 94 Research @Plus94_Research]

The market shifts every year, MAPS shows you exactly how.

The MRF, in partnership with Plus 94 Research, invites you to the annual MAPS Webinar unpacking SA consumer trends and market signals.

Register: https://t.co/FK868tSyK1
#MAPSData #MarketResearch #ConsumerInsights #Plus94

[Plus 94 Research @Plus94_Research]

Monday Motivation💪 Powered by the people on the ground. Our field teams travel across South Africa every week, engaging communities and collecting real data from real lives. Credible insights come from disciplined fieldwork.

Seen our fieldworkers in your area? #MondayMotivation

[Plus 94 Research @Plus94_Research]

MAPS is one of South Africa’s most trusted sources of consumer intelligence.

But how did it start, and why does it matter for brands today?

Watch the full conversation:
https://t.co/169eJO9aqk

#Plus94 #MRF #MarketResrach #MAPS #Data #Research
@johannkoster @sifisof

[Plus 94 Research @Plus94_Research]

@tumisole @SANDF_ZA @rand_show This is immensely impressive!

[Plus 94 Research @Plus94_Research]

Behind every #MAPS insight is real fieldwork across South Africa, metro, urban & rural.
Thousands of interviews.
5 years of trendable consumer data.
New MAPS insights are dropping soon. Don’t miss it.

#Plus94Research #MAPS26 #MarketResearch #TheScienceOfDecisionMaking

[Plus 94 Research @Plus94_Research]

Representative insight begins with the right sample.

See how MAPS carefully selects households across South Africa to ensure nationally representative consumer data.

Watch the full conversation: https://t.co/169eJO9aqk

@johannkoster @sifisof

[Plus 94 Research @Plus94_Research]

Sandton is not South Africa. If your brand strategy assumes one consumer, you’re missing millions.

Metro vs rural behaviours shift everything: spend, access, shopping patterns & transport realities.

#MarketResearch #ConsumerInsights #Plus94Research #Data #FieldResearchers

[Plus 94 Research @Plus94_Research]

Successful strategy starts with real consumer insight.

MAPS helps businesses understand who their audiences are and how they behave, enabling smarter, data-driven decisions.

Watch the full conversation: https://t.co/169eJO9aqk

@johannkoster @sifisof

[Plus 94 Research @Plus94_Research]

Over 5 years, MAPS recorded a 7× increase in South Africans taking out loans. What started as borrowing to support others is increasingly borrowing to survive, reshaping spending, loyalty, and price sensitivity.

https://t.co/CssAXfcJYX

#MarketResearch #ConsumerBehaviour #MAPS

[Plus 94 Research @Plus94_Research]

Two perspectives. One outcome.

The Plus94 NPS App turns consumer experiences into measurable brand insight, without the guesswork.

📱Download the app and experience it.

#CustomerExperience #BrandPerception #NPS #Plus94Research #ThScienceOfDecisionMaking

[Plus 94 Research @Plus94_Research]

Global trends are helpful, but local insight is critical.

MAPS delivers nationally representative data that reflects real South African consumer behaviour.

Watch the full conversation: https://t.co/169eJO9aqk

@johannkoster @sifisof

[Plus 94 Research @Plus94_Research]

20,000 face-to-face interviews.

10,000 leave-behind diaries.

One national view of the South African consumer.

The next MAPS release is coming soon.

#Plus94Research #MAPS #SouthAfricanConsumers #ConsumerInsights #AudienceMeasurement #MRF

[Plus 94 Research @Plus94_Research]

Trusted datasets require ongoing support.

MAPS remains one of SA’s most valuable consumer intelligence tools, but sustaining high-quality research takes continued investment and industry commitment.

Watch the full conversation: https://t.co/169eJO8CAM

@johannkoster @sifisof

[Plus 94 Research @Plus94_Research]

Are South Africans still doing one big monthly grocery shop, or shifting to smaller, frequent trips? MAPS reveals how shopping habits are changing across the country.

https://t.co/CssAXfcJYX

#Plus94 #ConsumerInsights #MarketResearch #MAPSData #FMCG #TheScienceOfDecisionMaking