Before you freak out about the Prego “listening device”: it has no internet, no app, no AI, and no microphone that turns on by itself. Just a button and a memory card you plug into your computer. Which is why Amazon’s Alexa division is quietly bleeding billions.
The partner is StoryCorps, the folks who’ve been on NPR every Friday since 2005. They produce those short family-interview segments on Morning Edition where someone’s grandma talks about her life. They’ve recorded conversations from over 700,000 Americans since 2003, and those tapes live permanently at the Library of Congress. Their founder won a MacArthur “Genius” grant. The whole thing is pretty much the opposite of a tech company.
Compare that to the Echo that was supposed to live in every home. Amazon thought people would shop by voice. Order groceries by talking to a speaker in the kitchen. Run their whole lives through Alexa. Instead, the Wall Street Journal got hold of internal documents showing Amazon’s devices division lost over $25 billion between 2017 and 2021. The Alexa unit alone lost about $5 billion in 2022. There are 500 million Alexa devices out there, and most people just use them to set timers and check the weather. Shopping by voice never happened.
Then in 2023, Amazon paid $31 million to US regulators for two things. They’d kept kids’ voice recordings forever, even when parents asked for them to be deleted. And some Ring employees had been watching customers’ bedroom and bathroom cameras.
The pushback is showing up in company behavior now. Amazon laid off hundreds from its Alexa division in 2022 and again in 2023. In China’s smart speaker market, sales have fallen four years straight, dropping 25.6% in 2024 alone.
Prego’s move: get the microphone into homes by making it the opposite of smart. No internet, no AI, just a button. A nonprofit partner that airs on public radio. The whole pitch: we built the dumbest recorder possible, because it’s the only kind you’ll let near your family. $20 bundle, limited run, launches April 27.
Not my coworkers saying, "omg they made another fire starter with not a thought in their little head. So, are you ready to be given all their merch Keigan?"
Inside this latest Trump-Mamdani meeting:
-Last time the two met, Trump asked him to return with ideas to build big things. Mamdani came back with a massive housing proposal
-Mamdani's team created mock headlines to show Trump how such a project would be received. He was "very enthusiastic."
-Mamdani pushed for release of Columbia student detained today, Trump calls him later to tell him she's being released
-Mamdani gives Susie Wiles a list of four other students he wants help with, all targeted in pro-Palestinian protests https://t.co/hZMBq5X6FX
🚨INTERNET EXPLORER TOUR TICKET GIVEAWAY🚨
5 WINNERS ; all get 2 tickets to a show of their choosing
all you have to do is RT and Comment
winners chosen on Feb 13th!🩵 https://t.co/7JgPjM3hIg
🚨BREAKING: Just a week after signing an executive order that bans states from enforcing laws against AI, Donald Trump announces he is suing the BBC for putting words in his mouth with AI.
Genuinely curious whether he’s hopelessly corrupt or just really f*cking stupid.