Not sure we'd describe it as needing "an awful lot of people" but certainly more than executives assume #socialmedia#digitalmarketing#advertising
https://t.co/kbkHtyRmHJ
Worry less about your CPM and more about the value of the conversion event... it starts with aligning business objective and optimization goal. https://t.co/ef0TmJz5IE
Brands need to do both direct response and awareness ads but need to separately align their business objectives with their optimization goals or neither will work.
The impact all depends on where they place the service... if it's front and center it could be impactful but Facebook might also simply alter their algorithm to counter any loss in cost effectiveness.
https://t.co/F3e2UVmYBB
It will be interesting to test creative across both Facebook and Google now that their ad units appear to be getting more similar.
https://t.co/nbxumYPCX8
at PlusUp, we believe success doesnโt require technology and algorithms as much as it requires a capable team of people putting effort behind a well-defined process
Despite a reported 43% increase in Facebook ad costs in Q4, PlusUp's manual bid management strategies along with best practices in creating target audiences led to clients still meeting their ROAS goals. https://t.co/rTNJTQK4Yy