Popai Global

Popai is the Global Association for marketing at retail. Follow us to be informed about shopper marketing and retail news!

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The Sainsbury's store of Cannock, Staffordshire, replaces the electricity by food waste http://t.co/uAnehufk51

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Hermès Store Window showcases a fox den eniterly made of paper. http://t.co/AS6tcW6Za0

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Ermenegildo @Zegna will offer overnight shipping to USA consumers
http://t.co/O0KgrI60s8

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Birchbox moves from online services to a new opening store in Soho with the aim to testing products before a purchase
http://t.co/9gAnNgTYMt

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@amazon opens an store of wearable devices in UK
http://t.co/qKzjKRIWBY

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& Other Stories will inaugurate the second store in Paris before the end of this year http://t.co/ux3WSgrlUL

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Hermès is going to launch the Nautilus pen by september 2014 http://t.co/u8PRjM6PDh

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Amazon and PayPal are running an adaptive design to increase the app speed and rising the customer satisfaction http://t.co/h9G4degfWe

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Rocket Internet renovates the brand with pick-up and store business
http://t.co/iHs7YexYH6

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The world’s largest shopping mall, with 48 million square foot, will be in Dubai by 2020 http://t.co/3X97SQnMDm

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@Custo and @lidl fashion collection has been sold out in Spanish POS thanks to their affordability #cobranding http://t.co/EQrKIsok9v

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The luxury Italian fashion brand @Fendi collaborates to build the transparent walkway over Rome’s Trevi Fountain http://t.co/8B9PpGaj34

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The Oyster card offers discount at shops and bars thanks to the agreement between Visit Britain-Transport for London http://t.co/Rj5RUKdueh

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@Forever21 has delivered a 'Closet S.O.S.' campaign that brings to you the entire shop in case of fashion emergency http://t.co/WwY5aX5d6a

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The green wave arrives to the Westin Singapore Hotel thanks to the eco-friendly rooms that misurate the CO2 emissions http://t.co/MfwggZ9OYv

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Tablets will be the protagonists in the shopping experience of most customers during 2014 http://t.co/1HQTT3jU80

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Ikea opens the first shop in a central pedestrian shopping zone in the city of Hamburg, Germany http://t.co/nTfTxHxsUM

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Important for retailers: the power of costumer segmentation! http://t.co/yUxDakZvAL

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With the aim to overshadow Apple, Samsung "experience store" in NY allows customer to test their products for 21 days http://t.co/jDbH25hWiu

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Versace inaugurates,at the Gateway Arcade, the second store and the largest one in Hong Kong http://t.co/IE5K4TzAhp