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The February newsletter is the perfect Valentine's gift! It's kinda our love language.
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The January newsletter is here! Keep your resolution to read only the finest content in 2024.
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Check your inbox! The November newsletter has just landed, and it's full of warm, delicious 🥧 digital marketing insights.
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Take a look at @MentorsColl's article on Portent and our leader, Kirsten Pickworth.
This is the perfect read if you want to know what makes us unique.
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It's finally here! Portent's new monthly digital marketing newsletter launched today.
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Conversion Rate Optimization (CRO) allows you to improve your website performance using data-driven methods like AB testing. Learn why CRO is a smart investment right now.
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Having a high ad rank yields more visible ads for a lower CPC. Learn what ad rank is, how it’s calculated, and how you can increase it.
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Universal Analytics (UA) stopped collecting data on June 30th, 2023, but there's no need to panic. Use this guide to migrate to GA4 and preserve your UA data.
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Discover the wisdom of Portent’s marketing experts who have successfully navigated recessions. Gain insider knowledge, battle-tested strategies, and innovative techniques not just to survive but THRIVE in challenging times.
Did we mention it’s free?
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Ideal Customer Profiles (ICPs) help you identify B2B leads and are crucial to conversion rates. Read this guide to learn how you can use ICPs for your business.
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Hot takes hot off the presses!
Portent's resident local search guru, @hhuskins, is here to give you a dose of reality when it comes to all things AI and local search.
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A content audit evaluates your website’s content to see what is and isn’t working. Learn how to perform your own content audit with this guide and template.
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Interaction to Next Paint (INP) is a critical metric for your site. Learn how reducing your INP score can improve your customers' experience.
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